The Best Free and Paid Copywriting Courses for Beginners

If you want to learn more about copywriting but aren’t ready to invest in expensive training, a free copywriting course is an excellent place to start. And when you’re ready to progress further, a paid course can provide the depth and professional support you need.

Copywriting is a valuable professional skill, whether you’re an aspiring freelance writer looking to kick-start your copywriting career or someone who wants to improve the quality of their business’s marketing materials. Either way, learning the fundamentals is essential. Free online copywriting courses let you explore the field before you commit any money.

In this guide, we’ll explain why a copywriting course is worth taking and what to look for before you sign up. We’ll share four of the best free copywriting courses, then compare four of the best paid courses for beginners. By the end, you’ll know your options and be ready to take your first step toward writing copy professionally.

What Does Copywriting Involve?

Before we look at the courses, let’s look at what copywriters do. Copywriting is writing that persuades a reader to take action, such as buying a product or signing up for a newsletter. Copywriters work on many formats, but most projects involve:

• Researching the target audience and the client’s goals
• Writing headlines that grab attention
• Writing web pages and product descriptions that lead to a clear call to action
• Adapting the tone to match a brand’s voice
• Editing copy to cut fluff and keep the message clear
• Making copy easy to find in search engines

Copywriters who work in specific niches may focus on particular audiences. For example, a B2C copywriter writes for everyday consumers rather than other businesses.

Why Should You Take an Online Copywriting Course?

Structured training can help at any stage of your career. Online courses also bring some clear benefits over in-person study:

• Flexibility: You can fit your learning around other commitments, such as childcare or a full-time job.
• Accessibility: You can study from anywhere with an internet connection, so your materials are always available.
• Value for money: Online courses are often cheaper than in-person courses because there are no travel costs. The cost of course materials is usually included, too.

If You Are New to Copywriting

If you work in a different field, a copywriting course is a great way to gain new skills and explore a new career. Here are some of the ways you could benefit.

1. Learn Fundamental Copywriting Skills

A good course teaches you the fundamentals, such as how to research an audience and structure a persuasive message. It should also show you how to write clear calls to action. The best courses take you through a full project, from the client’s brief to the final draft.

2. Add Transferable Skills to Your Resume

You may not want to become a full-time copywriter straight away (or ever). Even so, you’ll gain plenty of skills you can use in other roles. These include:

• Clear, persuasive writing
• An understanding of audiences and what motivates them
• The ability to write to a brief and a deadline
• Basic knowledge of search engine optimization

Every business needs people who can explain its products clearly. Strong copywriting skills can give you an edge in marketing and sales roles.

3. Get a Certification

Many online copywriting courses give you a certificate when you finish. A certificate shows clients that you’ve trained in the craft and are serious about the work. This matters most if you’re changing careers and don’t yet have a portfolio to show.

4. Unlock New Career Opportunities

Copywriting can be a side income or a full-time career. Many copywriters work freelance, which lets them choose their clients and set their own hours. Since most copywriting work happens online, you can also find international clients and work from almost anywhere.

If You Already Write Copy

Courses keep your skills sharp and help you grow, even if you already work as a copywriter. Let’s look at some of the benefits.

1. Stay Up to Date

Copywriting changes quickly, however long you’ve worked in the field. A course can help you stay on top of:

• New AI writing tools and how to use them well
• Changes in how search engines rank content
• New formats, such as short-form social media copy

Many copywriters now use AI to research and draft their work. Learning to build an AI prompt library can help you work faster while keeping your copy human.

2. Achieve Your Career Goals

Your goals might include raising your rates or moving into a specialist niche. A new qualification can help you reach these goals by enabling you to:

• Offer a broader range of services
• Command higher rates for your work
• Demonstrate credibility with a recognized certificate

3. Boost Your Confidence

Even experienced writers can doubt their work. A course gives you concrete evidence of your skills through assessments and tutor feedback. Proof of training also builds your clients’ trust in you, which can help you win more work.

How Do You Choose the Right Copywriting Course?

With so many options on the market, ask yourself these five questions before you decide.

1. Does the Course Cover All the Basics?

As a new copywriter, you need to know how persuasion works and how to apply it for different clients. Check that your course covers:

• What copywriting is and how it differs from content writing
• How to research a target audience
• How to write headlines and calls to action
• How to apply persuasive principles
• How to edit and proofread your copy
• How to find work as a copywriter

2. Does the Course Provide Practical Exercises?

Reading about copywriting isn’t enough on its own. Exercises and realistic briefs let you practice what you learn. The best courses include tasks that become portfolio pieces, so you finish with work you can show clients.

3. Does the Course Include Access to Learning Support?

Some courses offer tutor feedback or live Q&A sessions. Others are fully self-directed, with only a community forum for support. Some include support at no extra cost, while others charge for it. Choose the level of support that suits the way you learn.

4. Does the Course Provide Certification?

A certificate looks good on your resume or online profile. Proof of CPD-accredited training is especially impressive. Look for courses approved by bodies such as the CPD Certification Service. Check whether a course awards a certificate, and whether the certificate costs extra.

5. Does the Course Have Good Reviews?

Make sure a course does what it promises by reading online reviews. You can find them on the provider’s own site and on Trustpilot. Copywriting groups on social media are another good source. Check whether each reviewer’s goals match your own. You should also see how the provider responds to negative reviews.

Who Are Free Copywriting Courses For?

Free courses are perfect for anyone who is curious about copywriting but isn’t yet sure about paying to learn the skill. The free courses below let you dip your toes into the world of persuasive marketing and advertising copy. They’re a great way to learn basic skills without the pressure of spending any money.

They can also help you discover whether you enjoy writing copy, and you’ll understand the role of a copywriter and learn some core techniques. Then you can move on to more complete (and often paid) training.

The 4 Best Free Copywriting Courses

There are many kinds of writing, and each one serves its own purpose. For example, many people aren’t aware of the differences between content writing and copywriting.

If you aren’t sure what copywriting involves, or you want to start developing your skills, these four free courses cover the essentials and beyond. We confirmed that each one was still available for free in October 2026.

1. Filthy Rich Writer’s How to Get Started in Copywriting

Filthy Rich Writer offers a range of resources and courses on copywriting. Its free training video, How to Get Started in Copywriting, helps beginners understand the basics of the field. It’s the same introductory training that the company’s paid students complete before starting their full program.

The video gives you a strong grasp of the copywriting landscape without overwhelming you. It’s a great introduction if you’re still deciding whether copywriting is the right career for you.

The training is led by founder Nicki Krawczyk. If you enjoy it, she and Kate Sitarz also present the free Build Your Copywriting Business podcast, which releases new episodes every week.

2. Neville Medhora’s Copywriting Course

Neville Medhora’s free copywriting course is made up of eight short videos and two downloads. You can watch all the videos in about 50 minutes. The lessons are concise and practical, with essential tips for anyone who is new to professional copywriting.

The course focuses on practical examples and gives you actionable advice. It covers what copywriting is and how to use the AIDA formula, and it explains the important difference between features and benefits. The downloads include an AIDA template and a copywriting checklist.

The free version covers the essentials, while a paid version unlocks more advanced training and weekly office hours. If you’re a complete beginner, the free course provides enough practical tools to write clear, effective copy.

3. Udemy’s Copywriting Quick Start

While Udemy is known for its large catalog of paid courses, Copywriting Quick Start is completely free. The course is taught by Tyler Speegle, a professional writer and blogger. It shows you some of the internet’s best free writing tools and hacks.

The course has 15 short lectures and takes just 35 minutes to complete. It covers how to brainstorm ideas and find keywords. You’ll also learn how to write stronger headlines and use the principles of persuasive writing. Though it doesn’t go too deep, it’s perfect for beginners who want a sense of what copywriting involves.

4. Brand New Copy’s Think Like a Strategic Copywriter

Jamie Thomson of Brand New Copy offers a free course on how to think like a professional copywriter. It’s delivered over five days by email, and each email takes under 10 minutes to read, so you can work through it gradually in your own time.

The course aims to help both budding copywriters and those with some professional experience write client-winning copy. While many courses focus only on language and structure, this one also gives great advice on process, including how to create a brief when a client doesn’t provide one. It also explains why clarity matters more than creativity in business writing.

The course ends with a homepage writing task for a fictional brand. This gives you a piece you can add to your portfolio. It encourages you to develop the right strategic mindset and balance copywriting skill with commercial awareness.

Are Free Copywriting Courses Worth It?

Free copywriting courses are a valuable stepping stone for beginners. They let you get a feel for the industry without any financial commitment. However, free courses usually cover just the basics, and they often lack the depth you need to become an expert.

Here are some of the pros and cons of taking a free copywriting course:

Pros	Cons
A chance to see if you enjoy copywriting before you pay for training	Limited depth and few practical projects
No previous experience or education required	Little or no feedback on your writing
Learn core techniques, such as the AIDA formula	Most don’t award a certificate

If you take a free course, remember that you’ll be up against trained copywriters with strong portfolios. Most clients will ask to see samples of your work before they hire you. Some may even ask you to write on spec, which means writing a sample without any guarantee of payment. If your training was limited to a few short videos, those gaps will show.

Most free courses also don’t guide you through every step of a copywriting project. That step-by-step guidance is crucial to understanding a client’s needs. When you choose a paid course, make sure it provides practical exercises and a final assessment. It should also award certification and give you access to learning support.

The Best Paid Copywriting Courses for Beginners

Before you pick a paid course, it’s important to consider what you want to achieve. Some courses focus on practical, hands-on exercises, while others look more closely at the theory of marketing and persuasion. Here, we’ll look at four of the best options to help you become an expert at writing copy.

1. Knowadays: Becoming A Copywriter

Our Becoming A Copywriter course is the ultimate guide to copywriting for beginners. It teaches you how to write persuasive, honest copy for home pages and landing pages. You’ll also learn to write product descriptions and About Us pages. By applying psychological principles, you’ll be able to connect with readers and motivate them to act. The course also teaches you how to proofread your writing and edit your copy so it’s ready for publication.

Key features:

• Covers how to research and write website conversion copy
• Includes 7 modules and 30 lessons with quizzes and try-it-yourself exercises
• Comes with downloadable resources
• Contains an in-depth project case study, so you can see the theory put into practice
• Lets you learn at your own pace, with lifetime access and no deadlines
• Offers email support from a friendly tutor team
• Awards a CPD-accredited certificate when you finish

The course page shows the current price in US dollars, pounds, or Australian dollars, depending on where you are.

2. The Clever Copywriting School: The Clever Sales Page Copywriting Course

The Clever Sales Page Copywriting Course was designed by Australian copywriting coach Kate Toon. It has four main sections, which take you from the basics of sales copy through to reviewing your own drafts. It includes 29 training videos and a 14-page workbook for planning and drafting. You also get templates for effective sales pages.

Key features:

• Offers self-paced or live course options
• Focuses on how to write high-converting sales pages
• Includes templates and checklists to help you write copy quickly

The price is AU$897 for one year of self-paced access, or three payments of AU$327 every two weeks. You receive a printable certificate and a website badge when you finish. The live version costs AU$1,497 and includes a private Facebook group and three one-hour coaching sessions. It also comes with a coworking writing session and a live review session. A Q&A session is included too.

3. Copyhackers: Copy School

Copyhackers’ Copy School features more than 20 copywriting courses on formats such as sales pages and email copy. It even includes a course called Master of AI Copy, which teaches you to use artificial intelligence in your copywriting.

Key features:

• Focuses on conversion copywriting
• Offers a wide range of courses, including AI copywriting modules
• Provides ongoing email support, plus an optional paid 1:1 session with Joanna Wiebe
• Awards a completion badge for each course

Copy School operates on a subscription basis, giving you access to all its content for $597 up front and then $100 per month, or $1,497 up front and then $500 per year.

4. Nick Usborne: Conversational Copywriting Course

Nick Usborne’s Conversational Copywriting course focuses on how to write engaging, conversational copy that feels personal to the reader. The lessons show you how to apply this style to websites and email. They also cover social media.

Key features:

• Teaches you to write in a conversational tone
• Includes 18 video lectures and homework assignments
• Adds bonus materials as they’re released
• Gives you lifetime access, so you can learn at your own pace
• Comes with a 30-day money-back guarantee

Enrollment costs a single payment of $197.

Side-By-Side Comparison

Course	Key Focus	Support	Certification	Price
Becoming A Copywriter	Researching and writing conversion web copy	Email access to a friendly, expert tutor team	Yes: CPD-accredited certificate	See course page for your local price
Clever Sales Page Copywriting	High-converting sales pages	Private Facebook group (live course only)	Yes: printable certificate and website badge	AU$897 self-paced; AU$1,497 live
Copy School	Conversion copy for sales pages and emails, including AI	Email support; optional paid 1:1 with Joanna Wiebe	Yes: completion badges for each course	$597, then $100/month; $1,497, then $500/year
Conversational Copywriting	Conversational copy for websites and social media	Homework assignments; no tutor support advertised	No certificate advertised	$197

Which Copywriting Course Is Best for You?

The right copywriting course depends on your professional goals and your budget. It also depends on your preferred learning style. Before you decide, consider:

• How much time you can commit
• How much support you need
• Which areas of copywriting interest you most

A free course is a low-risk way to discover whether you enjoy writing copy, while some paid courses cover many areas and others explore one particular niche in depth. Once you’ve built your skills, you can start to look for work on copywriting job boards.

Try Becoming A Copywriter for Free

If you’re ready to move beyond the basics, the next step is training that takes you through every stage of a copywriting project, from client brief to final delivery. Enroll in our Becoming A Copywriter course. You don’t need any previous experience or knowledge of copywriting. You’ll learn everything you need to know to write persuasive website copy, and our friendly tutor team is on hand to answer any questions.

Discover how our graduates have built new careers in our success stories, then try two lessons for free to see what you think!