Joel Witherington
To paraphrase Aristotle, ‘To write well you must express yourself like common people, but think like a wise person.’ This perspective has influenced my approach not only to writing, but also to life in general. I believe that throughout our lives, we never stop being both students and teachers. It is everyone’s job to share their knowledge with each other, and to do this requires effective communication. This is where proficient writing can showcase its immense value.
My love for stories and the exploration of how ideas are expressed inspired me to study English literature and philosophy at university. During that time, I often helped local and international students structure, organize, and edit their assignments. I also wrote as much as I could for my campus newspaper.
I enjoy the process of crafting words in a way that will most effectively convey their intended meaning, and I like helping other people with their writing just as much as I like working on my own.
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Microcopy: What Is It, and Why Is It Important?
Jan 06, 2025
It’s often the smallest details that make the biggest impact, and that’s why microcopy is so important. Microcopy – small snippets of text found within a website or app – helps guide users through their digital journey. While headlines and body content often grab the spotlight, it’s these brief, subtle cues that can make or […]
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Ethical Copywriting: How to Stay Authentic While Driving Conversions
Jan 03, 2025
Forget snake oil selling; ethical copywriting has become crucial in a world where consumers have become more conscious of the authenticity and ethics behind the brands they choose to support. Ethical copywriting is a way to ensure that businesses not only convert leads but also build lasting trust with their audience. In this post, we’ll: […]
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How to Find Freelance History Writing Jobs
Dec 18, 2024
If you’re passionate about the past and have a talent for storytelling, freelance history writing can be a great way to make money. Whether you’re interested in academic research, museum curation, or writing historical blog posts and articles, we’ve got you covered. This post will: In the end, we’ll even provide you with an opportunity […]
