Privacy Policy


Your privacy is important to us. This Privacy Policy is intended to give you confidence in the privacy and security of the personal information we obtain from you – whether you are just visiting our website or are enrolled on one of our courses.


The website (hereafter referred to as ‘the website’) is the property of Interactive Learning Ltd., trading as Knowadays. The terms ‘’, ‘we’, ‘us’, and ‘our’ all refer to the company Interactive Learning Ltd. (hereafter referred to as ‘Knowadays’), whose registered office is 30 Stamford Street, 6th Floor, Alto, London, England, SE1 9LQ. The company is registered in England and Wales under company number 12368022.

The terms ‘user(s)’, ‘customer(s)’, and ‘you’ refer to you as the client of our website and services.

The terms ‘course(s)’, ‘module(s)’, ‘test(s)’, quiz(zes)’, and ‘assignment(s)’ refer to our courses and their content as part of the training package that we offer to customers.

This Privacy Policy sets out how Knowadays uses and protects any information that you give Knowadays when you use this website.

Knowadays is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this Privacy Policy.
Knowadays reserves the rights to amend these terms by updating this page without notice. Knowadays will make reasonable efforts to ensure its customers are aware of any such amendments. However, the onus is on you to regularly check the Privacy Policy. These terms were last updated on 1st January 2020.

Information Gathered And Held

Visiting Our Website

Our server collects information (‘server logs’) regarding the pages you request, your IP address, and the server’s success in sending you the page you requested. These server logs are used for diagnostic and maintenance purposes and to produce aggregated statistics that we may use to monitor and improve our services.

Your web browser may accept a ‘session cookie’ that allows the web server to associate your requests with each other and to distinguish them from the requests of other visitors. The ‘session cookie’ is a random string of letters and numbers and contains no personally identifying information.

Your web browser sends information ‘request headers’ to any site you visit to let the site know what language(s) you prefer to see the site displayed in. You can control this information using the options or preferences settings in your browser software. This information is used only to serve the current request and for system diagnostics.

We use cookies and various types of tracking technologies to understand customer behavior, to track sales channels, and for marketing/remarketing purposes. This includes technologies such as Facebook Pixel, Google Analytics UserID, and other technologies that use anonymous tracking.

Who Do We Share Your Data With?

On Registration

When you create your user account for the purpose of using one or more of our services, we collect the following information:

  • Full name
  • Email address
  • Telephone number
  • Country

Use Of Personal Information

We may use your information to process your service requests; provide access to privileged areas of the website; to administer contests and competitions; to personalise your visit to our site; and to enable us to review, develop, and improve the products, services, and special offers we provide online. We may occasionally carry out market research and send you details of services and offers that we think will be of interest to you. If you do not wish to receive such information, please email [email protected]. When we send you an email, it will contain a provision to allow you to opt out of receiving any further information from us. Please be aware that if you opt out of receiving communication from us, we will be unable to contact you to support your course journey or to inform you of your assignment results.

If you enrol on a Knowadays course, we will record your participation in and completion of the course.
We automatically collect information about your use of Knowadays (website logs).
Knowadays also collects information about how you use its websites, including the devices you use to access its content and services. This includes collecting unique online identifiers, such as IP addresses. For more information, see the section above on Knowadays’ use of cookies and similar technologies.

We gather statistics about email opening, which helps us to monitor and improve our e-newsletters and marketing emails.

How Do We Use Your Personal Data?

We use your personal data in order to deliver and improve our services. This includes maintaining records of your participation in knowadays courses. We will contact you where necessary via email (for example, when you enrol on or complete a knowadays course and notifying you if a course you have enrolled on is being deleted, amended, or updated). We use data to analyse patterns and trends of use and the uptake of our courses.

We may use your personal data within knowadays for research purposes.

We may contact you to take part in market research. This is part of our legitimate interest in improving our services and range of courses.

Where You Have Provided Consent To Receive Marketing Communications

If you consent to receive marketing communications when signing up for a Knowadays account, then you will receive our marketing information. If you need to change your marketing preferences, you may use the unsubscribe options available in the communications we send you or you may contact us. 

Your Rights

You have a number of rights in relation to your personal information, which apply in certain circumstances. Some of these rights will come into force under the General Data Protection Regulation (EU 2016/679) (GDPR) on 25th May 2018. In order to exercise any of these rights, please contact us.

You have the rights to:

  • access the personal information that we hold about you, 
  • correct inaccuracies in the personal information that we hold about you, and  
  • request that we stop sending you direct marketing communications. 

In certain circumstances, you have the rights to:

  • have your details removed from systems that we use to process your personal data,  
  • restrict the processing of your personal data in certain ways,  
  • obtain a copy of your personal data in a structured electronic data file, and 
  • object to certain processing of your personal data by us. 

If you would like a copy of the personal data that we hold about you, please contact us. 

How Long Will You Keep My Data?

We will normally keep your data for as long as necessary to give you the services you are using. This will be determined by a number of factors, including the purpose for which we use that information, our obligations under other laws, or if you tell us you would like your account deleted. We will keep data on the Knowadays study in which you have participated until you ask us to delete it.

Who Do We Share Your Data With?

We use third-party suppliers and service providers; for example, to support some of our IT systems. We use a third-party provider, Customer IO, to deliver our e-newsletter. For more information about this provider, please see Customer IO’s privacy notice.

In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.

When we use third-party service providers, we only disclose to them any personal information that is necessary for them to provide their service, and we have a contract in place that requires them to keep your information secure and not to use it other than in accordance with our specific instructions. These transfers are in our legitimate interest of carrying out cost-effective activities.

Payment Information

Users are required to supply credit/debit card information on each order that they place. All card information is secured securely with our third-party payments processor, Stripe Inc. No card data is ever stored by knowadays. We do reserve the right to charge a card stored by Stripe for reasons stated in our Terms and Conditions.

Contacting Us

Your personal information, including the contact details you provide, is used to respond to any email, website, or telephone query you make. If your enquiry is about a course that you have already purchased, your enquiry will be correlated with the information regarding that purchase. Information regarding your query and our response may be retained to assist us in fulfilling future course purchases and communications; for example, when you ask us for a quote or to create a customised course for you or to answer further queries from you. Information regarding your query and our response may be used to monitor or improve our customer service procedures.


If you are acting as an intermediary by submitting someone else’s personal information, you must ensure that you have obtained their express consent to upload such personal information onto this website for the purposes set out in this Privacy Policy.

Disclosure Of Personal Information

We may provide information about you to our employees and agents in order to administer any accounts, products, and services provided to you by Knowadays. We will not disclose your personal information to any third party unless you have consented to such disclosure or where we are required to do so by law. If you breach our Terms and Conditions or terms of use or if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, we may disclose your information to a relevant authority. This may include exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction. Any disclosure of personal information will be strictly controlled and made fully in accordance with current legislation applicable to the UK (in particular, the GDPR).

For the purpose of the GDPR, the data controller is Interactive Learning Ltd, and the data controller number is: ZA620543.

Managing Your Information

You have the ability and permission to edit all of the information that we have associated with your user account. You also have the ability and permission to delete your user profile from our system upon request. This will remove your profile and any courses assigned to you, whether they are completed or not.

Data Protection

Knowadays uses SSL/TLS encryption to ensure the secure transmission of your information when you place an order, including your payment details and your documents. The strength of the encryption will usually be 256-bit or higher. We recommend using the latest version of your web browser software to ensure that strong encryption is supported by your browser. You accept responsibility for ensuring the activation of the security features of your browser or computer that enable it to communicate your information securely to our website.

Links To Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over other websites. Therefore, we cannot be responsible for the protection and privacy of any information that you provide while visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and look at the Privacy Policy applicable to the website in question.

Cookies And Similar Technologies

Cookies are files which store information on your hard drive or browser which means that we can recognise that you have visited Knowadays before. By seeing how you use Knowadays, we can measure the general usability of the website. In particular, we may use cookies to identify which pages are being most frequently used. This information is used for statistical analysis, including the identification of patterns and trends.

You can, should you choose, disable cookies within your browser and delete all cookies currently stored on your computer. You do not need to have cookies turned on to navigate through many parts of our website.

Statistical Analysis

Knowadays may, from time to time, make use of analytics for advertising features, including, but not limited to, remarketing; remarketing with analytics; display network impression reporting; and demographics and interest reporting. This is done via advertising cookies and anonymous identifiers. If you wish to opt out of these features, you may do so through Ads Settings, Ad Settings for mobile apps, or any other available means. Please also see If you choose not to allow cookies at all, please be aware that your experience with the website and course materials may be affected.

Knowadays may contract third parties to analyse other data provided to us, on an aggregate basis and subject to a non-disclosure agreement, for the purpose of improving our services.

Where Do We Store Your Information?

Generally, the information you provide to us is stored on our secure servers or on our cloud-based systems, which are located within the European Economic Area.

Legal Disclosure

Knowadays does not share personal information or your documents with any third parties, except as disclosed in this Privacy Policy. We may need to disclose personal and other information we hold as a result of a legal process or for other reasons required or allowed by applicable laws. If we believe that a crime, tort, or other illegal act, including payment fraud, has taken place or is about to take place, we may voluntarily disclose relevant personal information to the police, courts, or other competent authorities.

Agents, Successors, And Assigns

Knowadays may, from time to time, employ the services of contractors or agents. If said contractors or agents require access to personal information or documents held by Knowadays to perform their duties, they will be bound by a non-disclosure agreement and required to adhere to this Privacy Policy.

Should Knowadays be purchased by, sell a substantial part of its business operations to, or merge with another company, personal information we hold may form part of the business records transferred to the new owner (including a due diligence review). This Privacy Policy, or an equivalent policy, will become binding upon the new owner.

Governing Law

This website and this Privacy Policy are governed by the laws of England and Wales. Any legal action against Knowadays shall take place in the courts of England.

If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.


For all questions, comments, and enquiries, please contact: [email protected].