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7 Social Proof Types to Build Trust and Credibility

Jan 20, 2025

There are many different social proof types that copywriters can use to build trust with their target audience. This isn’t just important for brand marketing – it’s essential. When potential customers land on your website, scroll through your social media content, or open your emails, they’re looking for signs that your brand is credible and […]

Proof Points: 8 Clever Ways to Influence Customer Behavior

Jan 17, 2025

Incorporating proof points into your copy is a tried-and-true way to turn skeptical consumers into confident customers. Consumers are faced with an endless barrage of marketing messages every day, both online and offline. And, unfortunately, many businesses don’t deliver on the promises they make in their marketing campaigns. This means that consumers have had to […]

Above the Fold: Best Practices for Website Copywriters

Jan 13, 2025

As a website copywriter, you’ll hear the term above the fold a lot, but what does it mean and why is it important? In this guide, we’ll answer these questions and take you through some best practices for making the best use of this section of a webpage. We’ll also look at some examples of […]

How to Become a Freelance Writer

Jul 28, 2023

With more and more people enjoying the benefits of freelancing, you might be wondering how you can take the plunge into a freelance career yourself. Freelance writing is a popular choice, as it offers a huge variety of potential projects and the chance to turn your passion into a flexible career. Even better, you can […]

7 Signs You’re Ready to Start Freelancing

May 05, 2023

If you’re considering a freelance career, you may wonder, “When is the best time to start?” You may have other commitments, such as family, another job, and hobbies, which can make it a challenge to fit freelancing into your already busy schedule.  While there’s no way to know exactly what the future holds, there are […]

Copy Editing vs. Proofreading: What’s the Difference? (With Examples)

Dec 07, 2022

Copy editing and proofreading are both types of editing that take place toward the end of the publishing process. But while the two terms are often used interchangeably, they refer to different tasks. In this post, we break down the differences between copy editing and proofreading and show you how these different types of editing […]