Writing Tips
Want to refine your writing skills? We've got you covered! With handy guides to writing tools and techniques, and tips on creating engaging, high-quality content, our blog will guide you through!
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What’s the Difference Between Content Writing and Marketing?
What’s the Difference Between Content Writing and Marketing?
Apr 27, 2024
We often use the terms content writing and marketing interchangeably in the digital marketing realm. But does a content writer do what a content marketer does and vice versa? The answer is yes and no. Confused? Don’t worry! In this article, we’ll explain what content writing is, what content marketing is, and what the difference […]
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7 Benefits of Blogging for Small Businesses and Freelancers
7 Benefits of Blogging for Small Businesses and Freelancers
Apr 24, 2024
There are lots of great benefits of blogging for small businesses and freelancers. Blogging can help you attract potential customers and clients, build trust, and get your products or services out there. If you’re considering getting into blogging for your business, you’ve come to the right place! In this post, we’ll cover 7 top benefits […]
What Is B2B Content Writing?
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How to Write an Editorial
Apr 17, 2024
Want to learn how to write an editorial? This post covers everything you need to know! We’ll look at what an editorial is, explore the different types of editorial writing, and explain how to write one. Read on to learn more. What Is an Editorial? An editorial (often known as an op-ed) is an opinion […]
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A Content Writer’s Guide to Search Intent Optimization
Apr 14, 2024
Search intent optimization might sound like yet another thing that you, as a writer, need to do to satisfy Google’s algorithms. However, it’s actually about creating content that satisfies your audience – and ensuring that they can find it. Let’s have a closer look at what search intent is, how it’s used by search engines […]
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Can Google Detect AI Content?
Apr 12, 2024
Can Google detect AI content? Artificial intelligence (AI) can be a useful tool for content writers. It can conduct research, generate ideas, and create outlines. However, many writers are hesitant to use it – and understandably so. The worry is that Google will detect and penalize AI-generated content, causing it to rank poorly in the […]
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Choosing Blog Post Images: The Dos and the Don’ts
Apr 03, 2024
As a freelance content writer, your main focus is crafting engaging, compelling blog copy that hooks your readers – but the blog post images you choose can be just as important as what you write. How do you select the best images to go with your content? In this post, we’ll take you through the dos […]
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A Content Writer’s Guide to Google YMYL
Mar 27, 2024
“Stand and deliver! Your money or your life.” Although Google’s initialism, YMYL, stands for Your Money or Your Life, you’ll be relieved to know that it doesn’t deliver a threat. In this post, we take a closer look at what Google’s YMYL is, why YMYL pages are important, and how you, as a writer, can […]
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How to Write Effective Thought Leadership Content
Mar 18, 2024
If you’re a freelance writer (or aspire to become one), writing compelling thought leadership content is a great way to build your credibility and establish your niche. However, it takes time to craft this type of in-depth, expert content, even for experienced writers. So if you’re new to the freelance writing world, it can be […]
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A Step-By-Step Guide to Competitor Content Analysis
A Step-By-Step Guide to Competitor Content Analysis
Mar 15, 2024
The phrase competitor content analysis may conjure up images of spies, but you don’t need to put on a disguise to do it (although you could if dressing up is your thing). Checking out what works for your successful competitors is a great way to learn how to improve your own content. In this blog […]
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8 Best Writing Exercises to Improve Your Skills
8 Best Writing Exercises to Improve Your Skills
Mar 11, 2024
Writing exercises work like any other exercises. They test your creative muscles, strengthen your ability, and wire your brain to think like the great content writer we know you can become! In this post, we’ll look at eight top writing exercises to help you practice producing great content. Read on to find out more! Why […]