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Many referencing systems require a DOI or URL for online sources. But what exactly is the difference between DOIs and URLs? And how should you approach them as a proofreader? What Are DOIs and URLs? DOIs (digital object identifiers) and URLs (uniform resource locators) are both ways of linking to content online. So, what exactly […]

AP style – as set out in The Associated Press Stylebook – is commonly used in business writing and journalism. But did you know that the AP Stylebook has advice on how to present titles of works, such as books, films, and musical compositions? It’s important to be aware of these rules so you know […]

The subjunctive is a verb form or “mood” type that typically refers to wishes, demands, proposals, and hypothetical situations (i.e., something that might or could happen). In this post, we will explain what a mood is, and how and when to use the subjunctive mood, especially in UK and US dialects. What Is a Mood? […]

Religious texts, whether published as books or accessed online, often play by different rules when it comes to referencing. So, as a proofreader, you’ll need to pay particular attention to referencing if your client is citing the Bible, the Quran, or any other sacred text. Here, we set out the rules for citing religious texts […]

Having a set of tried-and-true copywriting formulas at your disposal can significantly enhance your ability to craft persuasive, engaging writing. This blog post will explore three of the most popular and effective copywriting formulas. Each of them serves a specific purpose and is useful in different circumstances: Keep reading to learn what each formula entails, […]

Conversion copywriting is about crafting messages that compel your audience to take a desired action. Whether you’re aiming to boost sales, increase sign-ups, or drive engagement, understanding and implementing conversion copywriting techniques can significantly impact marketing success. In this post, we’ll delve into the world of conversion copywriting and explore the role of a conversion […]

If you’re a freelance writer looking to get published, you’ll be excited to know that there are many magazines that accept submissions from freelancers. Whether you’re interested in writing fiction, lifestyle pieces, travel essays, or investigative journalism, there’s likely a magazine out there eager for your expertise. In this blog post, we’ll cover a broad […]

Rhetorical devices are everywhere, so as an editor, you’ll need to know what to do when you encounter them. But do you know your alliteration from your anaphora? How about the difference between epanalepsis and epistrophe? If it’s all Greek to you, don’t panic – just read our guide to 12 rhetorical devices and how […]

The Associated Press Stylebook is the go-to style guide for many writers, news outlets, and businesses. And if your clients use AP style, you’ll need to know how it works. With that in mind, here we’ll look at what proofreaders should know about dates in AP style, including: The basic date format (and when you […]