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A technical editor reviews documents written in a technical area, for example, science, health care, engineering, and technology. They work alongside a technical writer to ensure that the text is clear, comprehensive, and error-free and that the language and formatting are consistent throughout. The duties of the technical editor vary depending on the industry, but […]

You have probably heard the term “web copywriting,” and you have definitely seen a lot of it online – in product descriptions, FAQs, or even job adverts – without even knowing it. But what exactly is web copywriting?  In this blog post, we’ll explore what web copywriting is, look at why it’s important, and offer […]

Understanding psychological principles can help make your copywriting more engaging and persuasive. Whether you’re selling a product or promoting an idea, as a copywriter, you’ll often need to make an impression with just a few words. In this article, we’ll look at 10 key psychological principles that can help you achieve this. Although the terminology […]

Have you ever wondered, what is a wireframe? Perhaps you have never even heard of the term. We’ll fill you in! Wireframes serve as essential building blocks that guide copywriters and designers toward creating amazing websites, making everyone’s job a lot easier. Whether you’re a seasoned copywriter or just starting your journey, understanding wireframes can […]

It’s often the smallest details that make the biggest impact, and that’s why microcopy is so important. Microcopy – small snippets of text found within a website or app – helps guide users through their digital journey. While headlines and body content often grab the spotlight, it’s these brief, subtle cues that can make or […]

As a website copywriter, you’ll hear the term above the fold a lot, but what does it mean and why is it important? In this guide, we’ll answer these questions and take you through some best practices for making the best use of this section of a webpage. We’ll also look at some examples of […]

If you’re a freelance writer looking to get published, you’ll be excited to know that there are many magazines that accept submissions from freelancers. Whether you’re interested in writing fiction, lifestyle pieces, travel essays, or investigative journalism, there’s likely a magazine out there eager for your expertise. In this blog post, we’ll cover a broad […]

Rhetorical devices are everywhere, so as an editor, you’ll need to know what to do when you encounter them. But do you know your alliteration from your anaphora? How about the difference between epanalepsis and epistrophe? If it’s all Greek to you, don’t panic – just read our guide to 12 rhetorical devices and how […]

The Associated Press Stylebook is the go-to style guide for many writers, news outlets, and businesses. And if your clients use AP style, you’ll need to know how it works. With that in mind, here we’ll look at what proofreaders should know about dates in AP style, including: The basic date format (and when you […]