Writing Tips
Want to refine your writing skills? We've got you covered! With handy guides to writing tools and techniques, and tips on creating engaging, high-quality content, our blog will guide you through!
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A Complete Guide to Repurposing Blog Content
A Complete Guide to Repurposing Blog Content
Published May 19, 2024
Last Updated Jun 15, 2024Is your time limited and your budget more so? Repurposing your blog content is a great way to maximize its value and reach a wider audience. And it needn’t cost you much in either time or money. Sounds great. But how do you do that? And what do we mean by repurposing in content terms? […]
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A Complete Guide to Content Marketing for Small Businesses
A Complete Guide to Content Marketing for Small Businesses
Published May 15, 2024
Last Updated Apr 15, 2025Content marketing for small businesses, eh? Some people thrive on the idea of marketing, while others break out in a cold sweat at the very word. Which one best describes you? Whichever it is, we hope that by the end of this post, you’ll be eager to start creating. To guide you through, we’ll look […]
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What Is Evergreen Content? (And How to Create It)
Published May 06, 2024
Last Updated Nov 26, 2024Whether you’re new to blogging or a seasoned content writer, you may be wondering what evergreen content is and why it’s important for freelance writers. Well, it doesn’t mean writing about spindly conifers (unless your client happens to be in the tree nursery business!). Read on to find out everything you need to know about […]
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5 Content Marketing Trends to Watch in 2024
Published May 03, 2024
Last Updated Jun 18, 2024Is it worth staying up to date with content marketing trends as a freelance content writer? We say, “Yes, it is!” If you want to enhance your reputation as a writer, it pays to be up to date on the latest industry trends. Incorporating them can help boost your client’s SEO efforts, raise brand awareness, […]
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A Content Writer’s Guide to Inclusive Language
Published May 01, 2024
You might have been hearing more and more about inclusive language lately. But what does inclusive language mean, exactly? And why should you think about it when writing content? In this article, we’ll explain everything you need to know about inclusive language. We’ll also show you how to use inclusive language in your content, with […]
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What’s the Difference Between Content Writing and Marketing?
Published Apr 27, 2024
Last Updated Nov 28, 2024We often use the terms content writing and marketing interchangeably in the digital marketing realm. But does a content writer do what a content marketer does and vice versa? The answer is yes and no. Confused? Don’t worry! In this article, we’ll explain what content writing is, what content marketing is, and what the difference […]
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7 Benefits of Blogging for Small Businesses and Freelancers
Published Apr 24, 2024
Last Updated Jul 18, 2025There are lots of great benefits of blogging for small businesses and freelancers. Blogging can help you attract potential clients or customers, build trust, and increase visibility for your products or services. If you’re thinking about starting a blog for your business, you’ve come to the right place! In this post, we’ll explore how blogging […]
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What Is B2B Content Writing?
Published Apr 20, 2024
B2B content writing, or business-to-business content writing, involves creating written content for businesses that sell products and services to other businesses. In this post, we’ll look at: Read on to discover more about B2B content writing! What Is B2B Content Writing? B2B content writing is creating written material aimed at other businesses and business-focused publications. […]
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How to Write an Editorial
How to Write an Editorial
Published Apr 17, 2024
Want to learn how to write an editorial? This post covers everything you need to know! We’ll look at what an editorial is, explore the different types of editorial writing, and explain how to write one. Read on to learn more. What Is an Editorial? An editorial (often known as an op-ed) is an opinion […]
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A Content Writer’s Guide to Search Intent Optimization
A Content Writer’s Guide to Search Intent Optimization
Published Apr 14, 2024
Last Updated Jun 26, 2024Search intent optimization might sound like yet another thing that you, as a writer, need to do to satisfy Google’s algorithms. However, it’s actually about creating content that satisfies your audience – and ensuring that they can find it. Let’s have a closer look at what search intent is, how it’s used by search engines […]