Writing Tips
Want to refine your writing skills? We've got you covered! With handy guides to writing tools and techniques, and tips on creating engaging, high-quality content, our blog will guide you through!
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What Is Evergreen Content? (And How to Create It)
What Is Evergreen Content? (And How to Create It)
May 06, 2024
Whether you’re new to blogging or a seasoned content writer, you may be wondering what evergreen content is and why it’s important for freelance writers. Well, it doesn’t mean writing about spindly conifers (unless your client happens to be in the tree nursery business!). Read on to find out everything you need to know about […]
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5 Content Marketing Trends to Watch in 2024
5 Content Marketing Trends to Watch in 2024
May 03, 2024
Is it worth staying up to date with content marketing trends as a freelance content writer? We say, “Yes, it is!” If you want to enhance your reputation as a writer, it pays to be up to date on the latest industry trends. Incorporating them can help boost your client’s SEO efforts, raise brand awareness, […]
A Content Writer’s Guide to Inclusive Language
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What’s the Difference Between Content Writing and Marketing?
Apr 27, 2024
We often use the terms content writing and marketing interchangeably in the digital marketing realm. But does a content writer do what a content marketer does and vice versa? The answer is yes and no. Confused? Don’t worry! In this article, we’ll explain what content writing is, what content marketing is, and what the difference […]
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7 Benefits of Blogging for Small Businesses and Freelancers
Apr 24, 2024
There are lots of great benefits of blogging for small businesses and freelancers. Blogging can help you attract potential customers and clients, build trust, and get your products or services out there. If you’re considering getting into blogging for your business, you’ve come to the right place! In this post, we’ll cover 7 top benefits […]
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What Is B2B Content Writing?
Apr 20, 2024
B2B content writing, or business-to-business content writing, involves creating written content for businesses that sell products and services to other businesses. In this post, we’ll look at: Read on to discover more about B2B content writing! What Is B2B Content Writing? B2B content writing is creating written material aimed at other businesses and business-focused publications. […]
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How to Write an Editorial
Apr 17, 2024
Want to learn how to write an editorial? This post covers everything you need to know! We’ll look at what an editorial is, explore the different types of editorial writing, and explain how to write one. Read on to learn more. What Is an Editorial? An editorial (often known as an op-ed) is an opinion […]
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A Content Writer’s Guide to Search Intent Optimization
Apr 14, 2024
Search intent optimization might sound like yet another thing that you, as a writer, need to do to satisfy Google’s algorithms. However, it’s actually about creating content that satisfies your audience – and ensuring that they can find it. Let’s have a closer look at what search intent is, how it’s used by search engines […]
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Can Google Detect AI Content?
Apr 12, 2024
Can Google detect AI content? Artificial intelligence (AI) can be a useful tool for content writers. It can conduct research, generate ideas, and create outlines. However, many writers are hesitant to use it – and understandably so. The worry is that Google will detect and penalize AI-generated content, causing it to rank poorly in the […]
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Choosing Blog Post Images: The Dos and the Don’ts
Choosing Blog Post Images: The Dos and the Don’ts
Apr 03, 2024
As a freelance content writer, your main focus is crafting engaging, compelling blog copy that hooks your readers – but the blog post images you choose can be just as important as what you write. How do you select the best images to go with your content? In this post, we’ll take you through the dos […]
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A Content Writer’s Guide to Google YMYL
A Content Writer’s Guide to Google YMYL
Mar 27, 2024
“Stand and deliver! Your money or your life.” Although Google’s initialism, YMYL, stands for Your Money or Your Life, you’ll be relieved to know that it doesn’t deliver a threat. In this post, we take a closer look at what Google’s YMYL is, why YMYL pages are important, and how you, as a writer, can […]
