10 of the Best Blogging Niches for Freelance Writers

If you’re interested in a career as a freelance writer, starting your own blog is the perfect way to practice your writing skills and gain an audience of potential clients. But there’s one important question you should consider before launching your blog – what should you write about?

Of course, with limitless possibilities for potential blog topics, you may be feeling overwhelmed with choices and unsure of where to start. But there’s no need to stress – we’ve got you covered! In this post, we discuss 10 of the best blogging niches and how to land on the right one for your blog.

What Are Blogging Niches?

A blogging niche is a particular topic or subject area that a writer focuses their blog around. Choosing a niche as a freelance writer has a lot of advantages, especially if you’re just starting out in the industry. For example, specializing in a niche can:

• Position you as an authority on that subject
• Simplify your content planning
• Result in higher rates for projects
• Help you focus your marketing strategy
• Give you the chance to write about a subject you really enjoy

There can be some drawbacks to choosing a blogging niche, though. For example, if your interests change over time, you may find your blog is too narrowly focused and it becomes difficult to continue writing about your chosen subject. Keep in mind that your chosen niche doesn’t have to be permanent and that you can always pivot to a new subject area as you grow and develop as a writer.

How to Find Your Blogging Niche

If you want to choose a blogging niche, here are a few tips to help you determine your focus:

Consider Your Interests and Experience

It’s important to consider your interests and previous experience when choosing a niche – after all, if you’re going to be writing about a single subject, it should be one you enjoy and have some knowledge of. For example, if you’re a former teacher, you may want to (at least initially) stick to writing about topics related to education, as you’ll be better able to position yourself as a credible authority. Even if you do have previous experience in a particular field, keep in mind that you’ll still have to spend a significant amount of time researching it and analyzing current industry trends, so choose an area that you have a true interest in.

Evaluate the Market

Before deciding on a specialization, research the target audience and current market. Is this a topic that people are interested in and want to read about? Performing keyword research and studying social media trends can help you determine the popularity of a topic, which could impact whether you’re able to monetize your blog down the line. You can also evaluate how much competition there is in that particular space and how your top competitors make their blogs stand out.

Test the Waters

Before committing to a niche, you can write a few test blog posts to gauge your interest and audience response. This will give you an idea of whether the niche is a good fit for you. You can also choose several niches at first to evaluate which one you enjoy writing about the most.

10 of the Best Blogging Niches

If you’re finding it difficult to settle on a particular specialization, it can help to research several different potential topics and see what appeals to you as a writer (see our previous discussion on five of the most profitable writing niches). For even more inspiration, check out our list below of 10 popular subject areas:

1. Travel

Interest in travel as a topic remains consistently high, as seen from the data available on Google Trends.

As a travel blogger, you can share stories of your own travel adventures, offer insider travel tips, or provide recommendations and guides for travel destinations.

You could apply those to sub-niches, including:

• Becoming a digital nomad
• Solo travel
• Glamping
• Backpacking

Top tip: You’ll have taken plenty of photos on your travels, so add those to your blog to illustrate your adventures and back up your recommendations. For an example of how this works well, have a look at this section of the beautiful home page of Hand Luggage Only:

Check out our blog post How to Write a Travel Blog for more ideas!

2. Finance

Bloggers in this industry cover personal finance topics like budgeting, saving, investing, and debt management. You can also write about newsworthy topics like cryptocurrency or the stock market.

Helpful sub-niches could include financial matters affecting:

• Students
• Families
• Retirement

The Thrifty Londoner, for example, focuses on helping millennials living on a budget in the pricey capital city of England.

Top tip: This is a fast-changing area and one of Google’s YMYL topics, so keep your content under constant review so that it remains authoritative and trustworthy.

3. Food and Cooking

Food blogging will always be an in-demand niche. Indeed, it has beaten personal finance to be the highest-earning blog niche.

Bloggers in this space can choose to focus on a wide range of food and cooking-related topics, such as recipes, cooking techniques, or restaurant reviews.

You could further specialize in topics such as:

• Dieting
• Vegan food
• Regional food
• Food allergies and intolerances

Top tip: The saying “you eat with your eyes first” has been with us since first-century Rome, so make sure to include plenty of enticing food photos; that’s certainly what Pinch of Yum has done:

4. Health and Wellness

As a niche, health and wellness covers a wide variety of relevant topics, such as fitness, nutrition, and overall well-being. You can focus your writing on general health and wellness or choose to concentrate on one specialized area, such as:

• Women’s health
• Men’s health
• Yoga
• Mindfulness

Top tip: If your niche involves exercises, include videos in your blog to demonstrate what you mean. Have a look at these on the Man Flow Yoga blog:

5. Parenting

So-called “Mommy” blogs were the third highest-earning blog niche in 2023. Parenting bloggers cover everything from pregnancy and childbirth to preparing kids for college. You can also further explore niche topics related to parenting, such as:

• Early childhood education
• Family-friendly vacation activities
• Strategies for managing each phase of child development
• Single parenting, such as Confessions of a Single Mum:

Top tip: Encourage comments so that personal experiences can be shared; building this sense of community can lead to a loyal readership.

6. The Environment and Sustainability

Bloggers in the environmental space typically raise awareness about a number of important issues, such as sustainable living, local conservation efforts, climate change, and recycling/upcycling.

Sub-niches that might interest you include crossovers with other niches in this list:

• Eco travel
• Green investments
• No-waste recipes
• Net-zero technology
• Health benefits of environmental conservation

Top tip: Environmental challenges can appear overwhelming, so include easily achievable tips on your blog, like this one from Treehugger:

7. Home Improvement

This niche saw a sharp rise in popularity during the pandemic, and continues to be popular, according to Google Trends, particularly with many people working from home.

Home improvement bloggers cover a variety of popular topics, such as DIY projects, home decor inspiration, and organization tips. You could cover each of them or a combination within further sub-niches, like these:

• Feng shui
• Upcycling
• Home office
• Garden and outdoor space

Top tip: Include clear instructional guides and links to where you sourced your materials. Step-by-step photos will help, like these from Kezzabeth:

8. Technology

Bloggers in this niche discuss the latest tech trends, product reviews, and how-to guides. As a tech blogger, it’s imperative that you stay up to date on issues such as changing industry trends and new product releases.

It may come as no surprise that the rise in the use of AI has caused a recent spike in interest in that topic. You could focus on that as a sub-niche, or on others, such as:

• Tech support/repair
• Mobile tech
• Office tech
• Gadgets

Top tip: Technology develops fast, so make sure to keep your blog similarly up to date by blogging frequently. Just have a look at this selection from Oh Gizmo!

9. Entertainment

Entertainment is one of the best blogging niches, as you’ll always have something new to cover. And with an almost limitless supply of music, movies, and television to choose from, you can focus your writing on the entertainment that interests you the most.

You could zoom in (pun intended) on one of these topics:

• Classic Hollywood
• Sitcoms
• The Beatles
• Literary adaptations

Top tip: Share your passion by including your own reviews and rankings, like this snapshot of The Film Experience:

10. Fashion and Beauty

Fashion and beauty blogging has always been one of the most popular blogging niches. Bloggers in this niche cover fashion trends, makeup, skincare, and style advice. Many also focus solely on providing product reviews of new and in-demand beauty products.

Other sub-niches in this category include:

• Vintage fashion
• Fashion on a budget
• DIY fashion and beauty
• Fashion and beauty aimed at different age groups

Top tip: Find your style and make all aspects of your blog consistent with that. The font, color palette, and photos on the blog It’s Beyond My Control, for example, are all in line with the blogger’s vintage style:

Becoming A Freelance Writer

Are you interested in learning more about how to choose a niche and become a freelance writer? Check out our comprehensive Becoming A Freelance Writer course! It teaches you everything you need to know about launching a successful freelance writing business. Try two lessons for free today!