Helen Woodhouse
I have long been a word and grammar enthusiast. After 25 years as a lawyer, and better late than never, I made the leap from writing advice on the laws of the land to advice on polishing prose. I did my initial training in proofreading and editing with Proofreading Academy (now Knowadays), gaining a distinction in the Becoming A Proofreader course. I followed that up with training in fiction editing with the Chartered Institute of Editing and Proofreading, better known as CIEP.
I now work freelance, editing and writing for Proofed as well as writing for Knowadays – the promise of work really has been kept! – and as a fiction editor for independent authors.
I keep hoping that the novel that’s rumoured to be inside each of us will eventually make its way out of my head and onto the page; while I wait, I continue my daily journal, which I’ve kept since I was at school (much longer ago than I like to admit).
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Above the Fold: Best Practices for Website Copywriters
Published Jan 13, 2025
As a website copywriter, you’ll hear the term above the fold a lot, but what does it mean and why is it important? In this guide, we’ll answer these questions and take you through some best practices for making the best use of this section of a webpage. We’ll also look at some examples of […]
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A Freelance Writer’s Guide to Demographics and Psychographics
Published Nov 29, 2024
An understanding of demographics and psychographics is a vital tool in writing engaging content. But what do we mean by demographics and psychographics? Pick one of our previous posts at random and chances are we’ve advised you to “know your audience” – the two technical-sounding terms in the title of this post are essentially how […]
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10 Psychological Principles That Will Make Your Writing More Persuasive
Published Nov 08, 2024
Understanding psychological principles can help make your copywriting more engaging and persuasive. Whether you’re selling a product or promoting an idea, as a copywriter, you’ll often need to make an impression with just a few words. In this article, we’ll look at 10 key psychological principles that can help you achieve this. Although the terminology […]
