Module 4: Tone Of Voice
Your tone of voice (ToV) influences how others perceive your intentions when you communicate, e.g., kind, professional, informal, angry, sad. This module will examine how a particular ToV can be imparted through writing and how you can master a variety of tones to bring out your client’s voice.
What You'll Learn
- The concept of tone of voice (ToV) and its significance in communication, both in spoken and written forms.
- How a variety of tones can be conveyed through writing.
- Techniques and strategies to effectively use specific tones to convey intended messages and emotions in written communication.
- How to adapt and master a range of tones to accurately reflect and enhance your client’s voice in written content.
It's Useful For
- Writers and content creators who want to understand the nuances of tone of voice and how to apply it effectively in their writing.
- Copywriters and marketing professionals who need to tailor their messaging to specific audiences and brand personalities.
- Communication professionals seeking to improve their written communication skills and create impactful content.
- Business owners and entrepreneurs aiming to maintain a consistent and authentic voice across their written materials.
Becoming An Editor
- Guaranteed work for graduates of Becoming An Editor and Becoming A Proofreader
- Build your skills and confidence
- One-on-one coaching from friendly, expert tutors
- Specialise in work you enjoy
- Gain the ability to charge higher rates
- Take your freelance career to the next level
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Module 1: An Introduction To Becoming An Editor
Know what to expect from our Becoming An Editor course and get situated before delving into the details of what it means to be an editor. -
Module 2: Overview Of The Editing Industry
In this module, we'll take a look at the range of services editors offer, the variety of clients you might work with, and the various editing workflows different industries can use. We'll also touch on AI and its implications on the contemporary editing landscape. -
Module 3: Essential Editing Skills
In this module, we'll take a look at an overview of the various stages of an editing project, from your first interaction with the client to handing off the finished document. From there, we'll delve further into the editing process, including how to work with briefs and style guides and the kinds of improvements good editing involves. -
Module 4: Tone Of Voice
Your tone of voice (ToV) influences how others perceive your intentions when you communicate, e.g., kind, professional, informal, angry, sad. This module will examine how a particular ToV can be imparted through writing and how you can master a variety of tones to bring out your client’s voice. -
Module 5: The Ethics Of Editing
In this module, we'll take a look at key ethical issues encountered by professional editors, including confidentiality, copyright, sensitive content, and fact-checking. The material presented in this module will help you ensure an ethical and legal editing practice. -
Module 6: Special Considerations
In this module, we’ll take a deep delve into specific industries and the different aspects of editing involved. In particular, we'll look at formal and commercial business writing, the academic writing of students and scholars, and various forms of creative writing. -
Module 7: Advanced Editing Techniques
The lessons in this module will cover some of the more specialized areas of editing, such as developmental and technical editing. We'll also take a look at some more specialist pieces of writing, such as manuscripts, presentations, spreadsheets, LaTex documents, and more. -
Module 8: Working As A Freelance Editor
This module aims to give you a strong foundation for what you need to know when beginning your freelance career, from advertising your services to communicating with clients. We’ll finish with an overview of some other writing-related avenues you might like to explore to expand your offerings as a freelancer. -
Module 9: The Final Assignment
It’s time to put your editing skills to the test! Select your final assignment type: academic, business, or creative. When you’re finished, your assignment will be assessed and you’ll be invited to book a face-to-face feedback call with a friendly expert tutor.
