Module 4: Writing Professional Blog Posts And Articles
Cement your core knowledge with information on how to structure a blog post or article and write fluff-free content. You’ll also study information only a veteran freelance writer might know, such as how to master a specific tone of voice and use psychology to urge the reader into action.
What You'll Learn:
- How to write compelling headlines, introductions, body content and conclusions
- The elements you might need to include in an article, from subheadings to CTAs
- Various ways to organize the format of a blog post, depending on the topic
- Tips for meeting the client’s word count with no filler
- What tone of voice is and how to mimic the way any brand writes
- Psychological techniques for creating persuasive content
- How redrafting error-free content for your client
- Taking on client feedback and making revisions to your work
It's Useful For:
- Filling in any gaps in your writing knowledge
- Impressing your clients and increasing the chances of repeat work
- Having step-by-step guides you can refer back to once you gain your first client
- Accessing downloadable templates to help you create content outlines and more
- Learning how to create content that informs and intrigues
Becoming A Freelance Writer
- Publishing opportunities for graduates
- Turn your love of writing into a fulfilling, lucrative career
- Produced by industry-leading writers
- One-on-one support from friendly, expert tutors
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Module 1: Introducing Becoming A Freelance Writer
Get an overview of the course and understand exactly how it works. Everything is clearly explained, so you can set yourself up for success. -
Module 2: Freelance Content Writing
Discover why content writing and copywriting are two separate entities, as well as where the lines between them start to blur. Understand which are the most frequently requested content types. We look at the fundamentals of freelancing, too – from the typical stages of a content project to the skills you need to thrive in the industry. -
Module 3: Preparing For A Content Writing Project
Get to grips with an essential for any writing project: the content brief. Learn how to understand, clarify, and adhere to the rules and conventions detailed in this document. You’ll then level up your research skills and discover why understanding your audience is key for conveying the right message. -
Module 4: Writing Professional Blog Posts And Articles
Cement your core knowledge with information on how to structure a blog post or article and write fluff-free content. You’ll also study information only a veteran freelance writer might know, such as how to master a specific tone of voice and use psychology to urge the reader into action. -
Module 5: Search Engine Optimization
Learn how to write content that boosts your client’s brand with a comprehensive understanding of search engines and how pages are ranked by them. You’ll learn how to plan and research content that appeals to search engines and the best practices for SEO in content writing. -
Module 6: Case Study – Writing An Article
Take what you’ve learned so far and see how it looks in a real-life project. In this case study module, we’ll take on a fictional writing project from the client’s brief to the final draft, consolidating the course material so far with explanations of our actions along the way. -
Module 7: Building Your Business
Hone your freelancing acumen with the tools you need to launch your new career. Go through the process of building your brand and finding clients. -
Module 8: The Final Assignment
Take all that new knowledge and use it to craft a compelling blog post. We’ll provide detailed written feedback on your work and invite you to a one-on-one feedback call with the tutor that graded your assignment. And, if you achieve a distinction grade, you’ll be invited to work as a freelance writer with Knowadays.
