Writing Tips
Want to refine your writing skills? We've got you covered! With handy guides to writing tools and techniques, and tips on creating engaging, high-quality content, our blog will guide you through!
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A Freelance Writer’s Guide to Demographics and Psychographics
A Freelance Writer’s Guide to Demographics and Psychographics
Nov 29, 2024
An understanding of demographics and psychographics is a vital tool in writing engaging content. But what do we mean by demographics and psychographics? Pick one of our previous posts at random and chances are we’ve advised you to “know your audience” – the two technical-sounding terms in the title of this post are essentially how […]
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How to Captivate Your Readers with Sensory Language
How to Captivate Your Readers with Sensory Language
Nov 27, 2024
Sensory language – language that appeals to the five senses – can transform your writing from ordinary to brilliant. In a sea of impersonal, bland content, it can captivate your readers and leave a lasting impression, transporting them to a realm where words don’t just lie flat but rise up to meet you, where you […]
What Is Conversion Copywriting?
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How to Supercharge Your Copy Using Persuasive Verbs
Nov 20, 2024
Persuasive verbs are a valuable tool in any copywriter’s toolkit. An example of action-oriented language, persuasive verbs have the power to motivate audiences and drive them to take specific actions – the primary goal of conversion copywriting. Whether you’re writing detailed website copy or a brief social media post, persuasive verbs can help set the […]
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3 Popular Copywriting Formulas You Need in Your Toolkit
Nov 18, 2024
Having a set of tried-and-true copywriting formulas at your disposal can significantly enhance your ability to craft persuasive, engaging writing. This blog post will explore three of the most popular and effective copywriting formulas. Each of them serves a specific purpose and is useful in different circumstances: Keep reading to learn what each formula entails, […]
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10 Psychological Principles That Will Make Your Writing More Persuasive
Nov 08, 2024
Understanding psychological principles can help make your copywriting more engaging and persuasive. Whether you’re selling a product or promoting an idea, as a copywriter, you’ll often need to make an impression with just a few words. In this article, we’ll look at 10 key psychological principles that can help you achieve this. Although the terminology […]
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What Is Web Copywriting?
Oct 28, 2024
You have probably heard the term “web copywriting,” and you have definitely seen a lot of it online – in product descriptions, FAQs, or even job adverts – without even knowing it. But what exactly is web copywriting? In this blog post, we’ll explore what web copywriting is, look at why it’s important, and offer […]
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How to Start a Sports Blog
Oct 25, 2024
If you want to know how to start a sports blog, you’ve come to the right place. Whether you enjoy playing sports or prefer just watching them, starting a sports blog could be the perfect way to share your expertise, build a community of like-minded fans, and even make some extra money. This post will: […]
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How to Start a Food Blog
Oct 11, 2024
Have you ever wanted to know how to start a food blog? If you love food and are eager to share your culinary adventures, starting a food blog might be the perfect way to channel your enthusiasm and creativity. In this comprehensive guide, we’re going to: At the end, we’ll even provide you with an […]
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A Comprehensive Guide to 5 Types of Copywriting
A Comprehensive Guide to 5 Types of Copywriting
Oct 09, 2024
Did you know that there are several types of copywriting? If you’re a new or aspiring freelance writer, developing your copywriting skills can be a great way to expand your repertoire and grow your client base. Copywriting is an essential part of any business’s marketing strategy, meaning copywriters are always in demand. In fact, demand […]
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Google’s AI Overviews: What You Need to Know
Google’s AI Overviews: What You Need to Know
Sep 27, 2024
In the rapidly evolving world of search engine optimization (SEO), Google’s AI Overviews offer a new way to get quick answers to your online questions. Still in its early stages, this feature uses artificial intelligence (AI) to generate concise, informative summaries right at the top of the search results. In this post, we’ll explore what […]
