Writing Tips
Want to refine your writing skills? We've got you covered! With handy guides to writing tools and techniques, and tips on creating engaging, high-quality content, our blog will guide you through!
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7 Social Proof Types to Build Trust and Credibility
7 Social Proof Types to Build Trust and Credibility
Jan 20, 2025
There are many different social proof types that copywriters can use to build trust with their target audience. This isn’t just important for brand marketing – it’s essential. When potential customers land on your website, scroll through your social media content, or open your emails, they’re looking for signs that your brand is credible and […]
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Proof Points: 8 Clever Ways to Influence Customer Behavior
Proof Points: 8 Clever Ways to Influence Customer Behavior
Jan 17, 2025
Incorporating proof points into your copy is a tried-and-true way to turn skeptical consumers into confident customers. Consumers are faced with an endless barrage of marketing messages every day, both online and offline. And, unfortunately, many businesses don’t deliver on the promises they make in their marketing campaigns. This means that consumers have had to […]
Above the Fold: Best Practices for Website Copywriters
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Microcopy: What Is It, and Why Is It Important?
Jan 06, 2025
It’s often the smallest details that make the biggest impact, and that’s why microcopy is so important. Microcopy – small snippets of text found within a website or app – helps guide users through their digital journey. While headlines and body content often grab the spotlight, it’s these brief, subtle cues that can make or […]
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Ethical Copywriting: How to Stay Authentic While Driving Conversions
Jan 03, 2025
Forget snake oil selling; ethical copywriting has become crucial in a world where consumers have become more conscious of the authenticity and ethics behind the brands they choose to support. Ethical copywriting is a way to ensure that businesses not only convert leads but also build lasting trust with their audience. In this post, we’ll: […]
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10 Website Copywriting Tips to Boost Conversions
Dec 30, 2024
If you’ve ever wondered why some sites grab your attention while others fall flat, the answer often lies in their website copywriting. In this post we’ll share our ten expert tips to help you spark interest and convert casual site visitors into customers. Let’s start with a refresher of the basics… What Is Website Copywriting? […]
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What Is a Wireframe? (And How to Use One as a Copywriter)
Dec 13, 2024
Have you ever wondered, what is a wireframe? Perhaps you have never even heard of the term. We’ll fill you in! Wireframes serve as essential building blocks that guide copywriters and designers toward creating amazing websites, making everyone’s job a lot easier. Whether you’re a seasoned copywriter or just starting your journey, understanding wireframes can […]
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A Freelance Writer’s Guide to Demographics and Psychographics
Nov 29, 2024
An understanding of demographics and psychographics is a vital tool in writing engaging content. But what do we mean by demographics and psychographics? Pick one of our previous posts at random and chances are we’ve advised you to “know your audience” – the two technical-sounding terms in the title of this post are essentially how […]
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How to Captivate Your Readers with Sensory Language
Nov 27, 2024
Sensory language – language that appeals to the five senses – can transform your writing from ordinary to brilliant. In a sea of impersonal, bland content, it can captivate your readers and leave a lasting impression, transporting them to a realm where words don’t just lie flat but rise up to meet you, where you […]
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What Is Conversion Copywriting?
What Is Conversion Copywriting?
Nov 25, 2024
Conversion copywriting is about crafting messages that compel your audience to take a desired action. Whether you’re aiming to boost sales, increase sign-ups, or drive engagement, understanding and implementing conversion copywriting techniques can significantly impact marketing success. In this post, we’ll delve into the world of conversion copywriting and explore the role of a conversion […]
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How to Supercharge Your Copy Using Persuasive Verbs
How to Supercharge Your Copy Using Persuasive Verbs
Nov 20, 2024
Persuasive verbs are a valuable tool in any copywriter’s toolkit. An example of action-oriented language, persuasive verbs have the power to motivate audiences and drive them to take specific actions – the primary goal of conversion copywriting. Whether you’re writing detailed website copy or a brief social media post, persuasive verbs can help set the […]
