Writing Tips
Want to refine your writing skills? We've got you covered! With handy guides to writing tools and techniques, and tips on creating engaging, high-quality content, our blog will guide you through!
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Concrete vs. Abstract Language: Which Is Best for Copywriting?
Concrete vs. Abstract Language: Which Is Best for Copywriting?
Feb 10, 2025
As a copywriter, understanding the difference between concrete vs. abstract language is essential. The way you use these two types of language can significantly influence how your message is received by readers. It’s not that concrete language is better than abstract or vice versa – but that each type of language has distinct qualities that […]
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What Is B2B Copywriting? (With Examples)
What Is B2B Copywriting? (With Examples)
Feb 03, 2025
Have you ever come across the term B2B copywriting and wondered what it means? Maybe you’ve heard it mentioned in marketing circles and thought about exploring this niche yourself but felt unsure about its nuances. If that’s the case, then you’re not alone! In this blog post, we’ll discuss everything you need to know about […]
What Is B2C Copywriting? (With Examples)
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How to Spot AI-Generated Text
Jan 24, 2025
If you’re a writer, editor, or proofreader, knowing how to spot AI-generated text is an increasingly important skill. As generative artificial intelligence (AI) tools become more advanced, the lines between human and machine-generated content are blurring. Professionals of all kinds are experimenting with using AI tools, such as ChatGPT, to produce emails, speeches, presentations, and […]
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7 Social Proof Types to Build Trust and Credibility
Jan 20, 2025
There are many different social proof types that copywriters can use to build trust with their target audience. This isn’t just important for brand marketing – it’s essential. When potential customers land on your website, scroll through your social media content, or open your emails, they’re looking for signs that your brand is credible and […]
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Proof Points: 8 Clever Ways to Influence Customer Behavior
Jan 17, 2025
Incorporating proof points into your copy is a tried-and-true way to turn skeptical consumers into confident customers. Consumers are faced with an endless barrage of marketing messages every day, both online and offline. And, unfortunately, many businesses don’t deliver on the promises they make in their marketing campaigns. This means that consumers have had to […]
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Above the Fold: Best Practices for Website Copywriters
Jan 13, 2025
As a website copywriter, you’ll hear the term above the fold a lot, but what does it mean and why is it important? In this guide, we’ll answer these questions and take you through some best practices for making the best use of this section of a webpage. We’ll also look at some examples of […]
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Microcopy: What Is It, and Why Is It Important?
Jan 06, 2025
It’s often the smallest details that make the biggest impact, and that’s why microcopy is so important. Microcopy – small snippets of text found within a website or app – helps guide users through their digital journey. While headlines and body content often grab the spotlight, it’s these brief, subtle cues that can make or […]
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Ethical Copywriting: How to Stay Authentic While Driving Conversions
Jan 03, 2025
Forget snake oil selling; ethical copywriting has become crucial in a world where consumers have become more conscious of the authenticity and ethics behind the brands they choose to support. Ethical copywriting is a way to ensure that businesses not only convert leads but also build lasting trust with their audience. In this post, we’ll: […]
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10 Website Copywriting Tips to Boost Conversions
10 Website Copywriting Tips to Boost Conversions
Dec 30, 2024
If you’ve ever wondered why some sites grab your attention while others fall flat, the answer often lies in their website copywriting. In this post we’ll share our ten expert tips to help you spark interest and convert casual site visitors into customers. Let’s start with a refresher of the basics… What Is Website Copywriting? […]
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What Is a Wireframe? (And How to Use One as a Copywriter)
What Is a Wireframe? (And How to Use One as a Copywriter)
Dec 13, 2024
Have you ever wondered, what is a wireframe? Perhaps you have never even heard of the term. We’ll fill you in! Wireframes serve as essential building blocks that guide copywriters and designers toward creating amazing websites, making everyone’s job a lot easier. Whether you’re a seasoned copywriter or just starting your journey, understanding wireframes can […]
