Privacy And Cookie Policy

Introduction

Your privacy is important to us. This Privacy And Cookie Policy is intended to give you confidence in the privacy and security of the personal information we obtain from you – whether you are just visiting our website or are enrolled on one of our courses.

The terms “user(s),” “customer(s),” “learner(s),” and “you” refer to you as a user of our website and services.

This Privacy And Cookie Policy describes how Knowadays (“we,” “us,” or “our”) collects, uses, and protects your personal information when you use our website (www.knowadays.com) or enroll in one of our courses. Knowadays (previously named Interactive Learning Ltd) is a company registered in England and Wales (company number 12368022) with its registered office at 59–60 Russell Square, London WC1B 4HP.

By using our website or services, you agree to the practices outlined in this policy.

Knowadays reserves the rights to amend these terms by updating this page without notice.

These terms were last updated on July 14, 2025.

Information We Collect

Our server collects information (“server logs”) regarding the pages you request and visit and your IP address. These server logs are used for diagnostic and maintenance purposes and to produce aggregated statistics that we may use to monitor and improve our services.

Your web browser may accept a “session cookie” that allows the web server to associate your requests with each other and to distinguish them from the requests of other visitors. The session cookie is a random string of letters and numbers and contains no personally identifying information.

We use cookies and various types of tracking technologies to understand customer behavior, to track sales channels, and for marketing/remarketing purposes.

Automatically When You Visit Our Website

• Server logs (e.g., IP address, pages requested)
• Session cookies (temporary, non-identifying)
• Browser request headers (e.g., language preferences)
• Device and usage data (for analytics and performance)

We use cookies and similar technologies such as:

• Google Analytics UserID
• Facebook Pixel
• Anonymous tracking for sales and remarketing

You may adjust cookie settings through your browser.

When You Create An Account

We collect the following personal data:

• Full name
• Email address
• Telephone number
• Country of residence

We also automatically collect course participation data, login behavior, and user interaction with our services.

How We Use Your Information

We use your personal information to:

• Process service requests and course enrollments
• Provide access to course content
• Administer user accounts and assignments
• Send service updates and support communication
• Personalize your website experience (e.g., to speed up login time)
• Conduct internal analytics, research, and improvements
• Deliver marketing and promotional communications (with your consent)

We also track interactions with our emails (e.g., opens and clicks) to monitor and improve engagement.

Course Communication

We use your email to:

• Confirm enrollment and course progress
  
• Notify you of course changes, deletions, or deadlines
  
• Deliver assignment results
  

Opting out of these communications may affect your access to course support.

Marketing Communications

If you consent, we may send promotional emails or ask you to participate in surveys. You may withdraw consent at any time by using unsubscribe links or contacting us at hello@knowadays.com.

Your Privacy Rights

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete data
• Opt out of direct marketing

Where applicable under data privacy laws (e.g., GDPR), you may also have the right to:

• Request deletion of your data
• Restrict or object to certain data processing
• Obtain a copy of your data in a structured format

To exercise any of these rights, please contact us.

Data Retention

We retain your data only as long as needed to deliver our services or meet legal obligations. If you delete your account, we will remove associated data unless retention is required.

Third-Party Services And Sharing

We share your data only with trusted third parties, including:

• Customer.io for delivering newsletters/email campaigns (for more information about this provider, see Customer IO’s privacy notice)
• Klarna for installment payment options if applicable (for more information about this provider, see Klarna’s own privacy notice)
• Stripe for secure payment processing

Third parties are contractually obligated to protect your data and use it only as instructed.

We do not store credit/debit card information. All payment data is handled securely via Stripe.

Managing Your Information And Account

You can:

• Edit or update the information associated with your account
• Request deletion of your account (by default this includes deletion of your associated course history)

Intermediaries

If you are acting as an intermediary by submitting someone else’s personal information, you must ensure that you have obtained their express consent to do so for the purposes set out in this policy.

Data Security

We use SSL/TLS encryption (256-bit or higher) to protect your information during transmission. We recommend using the latest version of your web browser to ensure that strong encryption is supported. You accept responsibility for ensuring the activation of the security features of your browser or computer that enable it to communicate your information securely to our website.

Your data is stored on secure servers or cloud systems located within the European Economic Area (EEA).

Cookies And Tracking Technologies

Cookies are small files placed on your browser or device to:

• Recognize repeat visits
• Measure website usability
• Identify most-used pages for analysis
• Support advertising and remarketing (e.g., Google, Facebook)

For enrolled learners, cookies are also used to track course progress and milestones.

For all site users, cookies help enhance your overall experience on the website by enabling personalization, faster navigation, and access to key features.

You can disable or delete cookies via your browser settings. However, this may affect site functionality or access to some course materials.

Analytics And Advertising

We may use:

• Google Analytics (including remarketing and demographics reporting)
• Other tools for aggregated, anonymized traffic and usage insights

To opt out of these features:

• Use your Google Ad settings
• Visit https://tools.google.com/dlpage/gaoptout

Personalized Advertising

When you visit or log in to our website, cookies and similar technologies may be used by our marketing partners and vendors to associate your activity with other personal information they or their partners hold – including by association through your email address.

These partners may use that association to help us deliver relevant advertising and marketing communications, including by email. You can opt out of this type of advertising by visiting https://app.retention.com/optout

In accordance with data protection regulations (such as GDPR), you may also opt out of this data collection and association by visiting https://www.rb2b.com/rb2b-gdpr-opt-out

External Links

Our website may link to other websites. We are not responsible for the privacy or content practices of those third parties. You should review their policies before submitting any personal information.

Governing Law

This Privacy And Cookie Policy is governed by the laws of England and Wales. Any disputes shall be resolved in the courts of England.

ICO Registration

Knowadays is registered with the Information Commissioner’s Office (ICO) in the United Kingdom. Our ICO data protection registration number is ZA620543.

Agents, Successors, And Business Transfers

Knowadays may, from time to time, employ the services of contractors or agents. If said contractors or agents require access to personal information or documents held by Knowadays to perform their duties, they will be bound by a non-disclosure agreement and required to adhere to this Privacy Policy.

If Knowadays is acquired, merged, or undergoes a significant business transition, your personal information may be transferred as part of the business assets. This policy (or an equivalent) will continue to govern the use of your data.

Contact

For questions, data access requests, or privacy-related concerns, contact us at hello@knowadays.com.