AI Prompting For Writers And Editors

Anyone can take this course, but it’s tailor-made for freelance creatives with any writing and editing experience ranging from beginner to advanced.

To progress through the course, you’ll need:

• A laptop or desktop computer
• Internet access

 

And that’s it! Our step-by-step video tutorials will help you sign up to free AI models such as ChatGPT, Gemini, and BingChat.

The artificial intelligence age is here, and while we don’t predict that generative AI chatbots will fully replace writers, the technology has had an impact on the content industry. Luckily, clients are starting to realize that large language models, such as ChatGPT, can’t produce authentic, human-focused writing that speaks to and resonates with readers.

This doesn’t mean that companies will reject AI models entirely. It’s more likely we’ll all absorb AI into our workflows – so if you take this course, you’ll be a step ahead of the rest!

There’s also been a clear increase in demand for thought leadership and broad-based expertise. Clients are not just looking for basic content anymore, as this is what AI provides. Instead, they’re seeking knowledgeable storytellers with the skills and experience to showcase unique voices and point out distinctive perspectives for the audience’s benefit.

The reality is that content creators will probably need a hybrid of writing and editing skills going forward. Writers will have to learn how to bring AI-generated text up to a publishable standard, while editors will need to understand how to rewrite sections of AI-generated text, or even redevelop parts of it from scratch.

Clients are now looking for content creators who can:

• Produce powerful prompts that garner quality results from AI models
• Fact-check AI-generated content and remove instances of bias and plagiarism
• Humanize and enrich AI-generated content
• Get AI-generated content up to an error-free standard

 

Our course will teach you all of the above.

Quality content will become even more valued as a result of AI. Generative AI has leveled the playing field – anyone with internet access can now churn out vast amounts of text in seconds – meaning companies will need to make sure their content is better than the rest. Content creators will need to make sure that writing:

• Sounds and feels authentically human
• Includes relatable stories and other compelling techniques
• Provides new and useful angles for readers

 

Content production will become even more competitive for brands, so to stay on top of the game, they will need to increase the volume and quality while boosting their budgets to attract excellent writers.

This content marketing report supports the idea that the industry hasn’t been as squeezed by AI as you might think: 51% of content writers witnessed an increase in their services and 75% pushed up their rates in 2023.

Contrary to popular belief, Google doesn’t penalize AI content. Google penalizes content that isn’t helpful, reliable, or written in a people-first style. AI text doesn’t fulfill this criteria, and search engine users don’t want to sift through information that lacks depth.

This means that the algorithm is starting to favor raw authenticity over dull listicle-style information, particularly thought-leadership content that’s user-generated, expert-led, and demonstrates first-hand experience. Brands will now need to focus on sharing authoritative, useful, and personality-laden information to cultivate credibility and good standing.

Creating content quickly rather than correctly may be prioritized by a certain category of clients, but these tend to pay lower rates anyway because they already value quantity over quality.

AI may be able to produce thousands of words at speed, but human editors are still needed to make sure these words connect with the target audience who reads them, which takes time.

Our course builds up from the basics and teaches you how to use three of the most popular AI models: ChatGPT, Gemini and Copilot. We include handy videos to give you a crash course in signing up for AI models, and then expand on your knowledge of which tools to use, and when, with clear and compelling course content.

On average, the AI course takes around 20 hours to complete. You can start the AI course as soon as you receive access, and it’s yours for life.

Other courses claim the only reason you’re struggling to produce excellent AI-generated content is because of ineffective prompting. Ours is more realistic. We focus on teaching you to improve your prompts, but we also stress that while this will help enhance the output, you’ll always need to give content a human touch.

Our course is incredibly extensive, covering topics ranging from talking to your clients about generative AI to leveraging AI tools to help with each part of the content creation process, including:

• The brainstorming stage: Sparking ideas, researching, filling in knowledge gaps, and outlining.
• The writing stage: Producing first drafts, preventing blockers, and sourcing data and statistics.
• The editing stage: Optimizing content, enriching language, and fact-checking details.

 

As well as much, much more! This course is designed to save you hundreds of hours of experimenting with AI models.

You don’t need any qualifications, but you’ll gain more from the course if you have some experience of writing and editing.

If you feel you need to learn more about content creation before taking AI Prompting For Writers And Editors, we recommend our CPD-accredited flagship courses:

• Becoming A Proofreader
• Becoming An Editor
• Becoming A Freelance Writer

 

We’re always happy to chat about whether our courses are right for you. Please get in touch on [email protected] and we can answer any of your questions.