What Is SaaS Content Writing?

Software as a Service (SaaS) content writing is an in-demand niche specialization. Freelancers who hone in on this niche have the potential for significant growth opportunities and can often charge highly competitive rates. In this post, we’ll provide an overview of SaaS content writing, including a step-by-step guide on becoming a SaaS content writer. Keep reading to get started.

What Does SaaS Mean?

SaaS is a cloud computing model that delivers software applications and services online. In the SaaS model, the software is hosted and maintained by a service provider (usually a company). Users can access and use the software through a web browser or app on a subscription basis.

Some examples of popular SaaS products are video conference platforms, document management systems, accounting tools, and graphic design software. Check out this list by HubSpot on leading and up-and-coming SaaS companies.

What Is SaaS Content Writing?

SaaS content writing is creating tailored content for companies that provide SaaS products. It involves producing various written materials to support these companies in their operations, meaning there is no single type of SaaS content writing.

Some SaaS content is meant to help users get the most out of the software. Content may include guides, tutorials, FAQs, and knowledge base articles. For instance, this detailed product guide shows customers how to get started using Adobe’s InDesign publishing software, and this tutorial covers how to use Microsoft’s PowerPoint.

Some SaaS content is aimed at promoting the company and marketing to potential customers. Content may include product announcements, blogs, and social media posts. This type of content will highlight the product’s core features and benefits and how it can solve the target audience’s problems. SaaS content typically includes data supporting claims about the product’s features and benefits. For example, this Salesforce website content describes the specific value their marketing intelligence tools can bring to organizations.

Other types of SaaS content include informative blogs (like this one from famous financial software company Stripe), product descriptions, email newsletters, and in-house publications. High-quality, informative content is a great way for SaaS companies to establish themselves as authorities on a particular topic and build trust with their target audience.

What Does a SaaS Content Writer Do?

SaaS content writers can be freelance or work in-house directly for a software company. Their typical daily tasks and responsibilities vary depending on the company and product. But, in general, SaaS content writers may have the following duties:

• Research current and up-and-coming software and companies.
• Write and edit SaaS content for clients.
• Manage the social media presence for SaaS companies.
• Develop case studies highlighting real-world examples of how customers have successfully used the SaaS products (to illustrate the software’s practical benefits).

SaaS content writers also collaborate with marketing and search engine optimization (SEO) professionals to ensure their content ranks well in search engine results. This could involve keyword research, on-page optimization, and content editing to align with SEO best practices.

How to Become a SaaS Writer

If you’re interested in pursuing SaaS as a niche, start with the following steps:

1. Get Familiar with the Industry

If you want to become a SaaS content writer, it’s essential to steadily build your knowledge base by studying available software products to gain an understanding of their features and pricing. It can help to explore popular SaaS blogs, websites, and industry publications to familiarize yourself with the topics commonly covered in SaaS content. You can also analyze the tone and style used in the content published by successful SaaS companies.

2. Study SEO Strategies

Since much of SaaS content aims to attract and engage potential customers, it’s essential to develop your SEO skills and understand basic marketing principles. Get familiar with SEO techniques, such as conducting keyword research and integrating relevant keywords into your content.

3. Create a Portfolio

Begin building a portfolio of showpieces by starting your website or blog and writing about SaaS products and services. If possible, test the products and write informative reviews, mock case studies, or blog posts for potential clients.

4. Offer Freelance Services

Consider offering freelance SaaS content writing services on online marketplaces like Upwork, Freelancer, or Fiverr. This is a great way to gain experience while searching for more steady jobs.

5. Network with Other Professionals

Networking with other SaaS content writers (or generalist writers) can be an excellent way to make contacts and learn about new opportunities. It can also help you find a freelance mentor who can advise you at the start of your career and offer you the benefit of their experience. You can boost your professional network by attending events, such as virtual or in-person workshops and conferences, or joining online freelance writer communities. In addition, follow leading SaaS content writers on LinkedIn, as they often post opportunities and advice for breaking into the industry.

Becoming A Freelance Writer

Are you interested in learning more about freelance writing niches? Want to find out how to launch a career as a freelance content writer? Check out our comprehensive Becoming A Freelance Writer course! It teaches you everything you need to know about how to stand out in the competitive world of freelance writing. Sign up for your free trial today!

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