A Step-By-Step Guide to Nailing Your Brand Pitch

Knowing how to create and deliver the perfect brand pitch is the key to becoming a successful brand ambassador. As a content creator, your brand pitch may even be the deciding factor in whether a company decides to collaborate with you or move on to the next candidate. In this guide, we’ll take you through everything you need to know about nailing your brand pitch, plus we’ll provide a customizable template to help you confidently pitch to potential clients and secure partnerships with brands you love.

What Is a Brand Pitch?

A brand pitch is a proposal, often in email form, that outlines who you are, what you offer, and why a brand should collaborate with you. It’s essentially your opportunity to convince a company that you’re the right person to represent them. 

Crafting a memorable brand pitch is about more than just showing off your social media follower count – it’s about selling your unique persona and demonstrating how you align with the brand’s mission statement. For brand ambassadors, the stakes can be high, and a well-crafted brand pitch is often the first – and only – chance to stand out from the competition and land a lucrative deal. 

How to Pitch a Brand

Before pitching a brand, take the time to thoroughly research and plan your approach. Below are some tips on writing a persuasive brand pitch that gets results:

Find the Right Contact

Your pitch won’t get very far if it’s sent to the wrong email address. To find the correct point of contact, research the brand you’re targeting and find the person in charge of brand partnerships or influencer marketing. This could mean looking at the company’s website (such as on their “About Us” page), searching LinkedIn profiles, or reaching out to the brand’s customer support team to ask for guidance. Getting your brand pitch in the hands of the right decision-makers is the first step to getting noticed and increases your chances of a positive response. 

Personalize Your Pitch

Since brands can receive dozens of cold pitches, be sure to personalize yours as much as possible to help it get attention. Discuss the specific aspects of the brand you admire and why you’re interested in working with them. For example, you can mention work they’ve done for the community, specific products that you use, or how your personal brand aligns with their values. You should also reference recent campaigns to show you’ve done your research and are selective about the brands you reach out to. 

Include Key Elements in Your Brand Pitch

In your pitch email, clearly outline the essential information brands need to know. You can do this by including the following components in your message:

• A catchy subject line
• Your name and social media handles
• Your value proposition – explain why you’re a good fit and how you can help the brand reach its marketing goals
• Your specific niche and how it relates to the brand 
• Relevant statistics, such as follower count, engagement rates, and audience demographics
• Links or attachments to past collaborations 
• Examples of your content (such as relevant social media posts, videos, etc.)

At the end of your email, include a brief call to action, such as a prompt to set up a video call to discuss next steps.

Be Concise and Professional

Your pitch should be clear, concise, and professional. Avoid being too long-winded – people are busy, and your contact will likely appreciate a short, compelling email. Stick to the essentials, and make sure to proofread your writing for any spelling or grammar mistakes. Even small errors or typos can look unprofessional and discourage a brand from working with you.

Brand Pitch Email Template 

Below is a sample brand pitch email you can customize to suit your style and the brand you’re approaching:

Subject: Collab Opportunity: [Your Name] – [Brand Name]

Hi [Recipient’s Name],

My name is [Your Name], and I’m a [brief description of yourself, e.g., content creator/brand ambassador/influencer] with a focus on [your niche, e.g., lifestyle, fitness, beauty, etc.]. I’ve been following [Brand Name] for some time and am very impressed with your commitment to [mention something specific about the brand that you admire, e.g., quality, innovation, sustainability].

I believe my audience of [audience size and description] is a great fit for your products/services, and I’m excited to discuss how we can team up to reach our shared goals. Here are a few ideas for collaboration:

• [Idea 1]
• [Idea 2]
• [Idea 3]

Please feel free to review my past work and audience engagement through the following links: [Link to your portfolio, social media, or relevant metrics]. 

I’d love to talk more about this opportunity and explore ways we can create a successful partnership.

Looking forward to hearing from you!

Best regards,

[Your Name]
[Your Contact Information]
[Your Social Media Links]

Feel free to adjust or add to this template according to your personal style and the brand voice of the company you’re reaching out to. 

Becoming A Brand Ambassador

Are you interested in learning more about earning an income collaborating with brands you love? Check out our comprehensive Becoming A Brand Ambassador course. It teaches you everything you need to know about how to reach out to companies and partner with brands in your niche – no experience necessary! 

Related posts:

What Is a Media Kit? (And How to Create One) How to Become a Brand Ambassador Brand Ambassador vs. Influencer: What’s the Difference? What Does a Brand Ambassador Do?