Module 8: Writing Style
How something is written is just as important as what is written. From the variety of vocabulary to the structure of sentences, every choice shapes how a message is received. This module will show you how to consider writing style when making changes to the language or layout of a text to make sure it meets its purpose and engages its intended audience.
How This Module Works
Many organizations have in-house style sheets that outline their brand voice and provide rules for word choice, punctuation, and formatting. In this module you’ll learn how to follow a brief or style guide and make stylistic changes to a document. We’ll also highlight some key factors to keep in mind when proofreading business writing, marketing copy, and AI-generated content.
8.1: An Introduction To Style
Discover what “style” means in a professional context and how to work with briefs, style guides, and style sheets.
8.2: Stylistic Factors
Find out how to make sure the tone, formality level, and vocabulary of a document match its purpose and intended audience. Plus, learn how to address issues with sentence structure and length.
8.3: Business Writing
Read our advice on proofreading formal and informal business writing, and learn how to approach different kinds of professional documents, including reports, web copy, and emails.
8.4: AI-Generated Writing
Explore the pros and cons of using AI tools and how to spot the traits of AI-generated writing. Then, find out how to smooth and refine text so it sounds natural and engaging.
Why Is This Useful to Know?
Knowing how to apply style guide rules helps build a cohesive brand voice across all channels, and understanding how to adapt tone, vocabulary, and structure to suit your audience ensures every piece of writing achieves its goal. Together, these skills strengthen your organization’s identity and credibility.
✓ Ensure writing style is consistent across every document.
✓ Support a unified brand voice that readers can easily recognize.
✓ Adapt language and structure so the message suits the intended audience.
✓ Help ensure clarity so writing always fulfils its intended purpose
✓ Maintain clarity so every document reads smoothly.
Explore Writing Style Tips
Head over to our blog to take a closer look at some of the key issues relating to proofreading and style, including tone, voice, sentence length, and word choice.
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