Joel Witherington
To paraphrase Aristotle, ‘To write well you must express yourself like common people, but think like a wise person.’ This perspective has influenced my approach not only to writing, but also to life in general. I believe that throughout our lives, we never stop being both students and teachers. It is everyone’s job to share their knowledge with each other, and to do this requires effective communication. This is where proficient writing can showcase its immense value.
My love for stories and the exploration of how ideas are expressed inspired me to study English literature and philosophy at university. During that time, I often helped local and international students structure, organize, and edit their assignments. I also wrote as much as I could for my campus newspaper.
I enjoy the process of crafting words in a way that will most effectively convey their intended meaning, and I like helping other people with their writing just as much as I like working on my own.
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7 Social Proof Types to Build Trust and Credibility
Jan 20, 2025
There are many different social proof types that copywriters can use to build trust with their target audience. This isn’t just important for brand marketing – it’s essential. When potential customers land on your website, scroll through your social media content, or open your emails, they’re looking for signs that your brand is credible and […]
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Proof Points: 8 Clever Ways to Influence Customer Behavior
Jan 17, 2025
Incorporating proof points into your copy is a tried-and-true way to turn skeptical consumers into confident customers. Consumers are faced with an endless barrage of marketing messages every day, both online and offline. And, unfortunately, many businesses don’t deliver on the promises they make in their marketing campaigns. This means that consumers have had to […]
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Microcopy: What Is It, and Why Is It Important?
Jan 06, 2025
It’s often the smallest details that make the biggest impact, and that’s why microcopy is so important. Microcopy – small snippets of text found within a website or app – helps guide users through their digital journey. While headlines and body content often grab the spotlight, it’s these brief, subtle cues that can make or […]
