SEO
An understanding of basic SEO principles is essential for content writers and copywriters. Check out our SEO archives and learn how to boost your online visibility and optimize your content for search engines. Read about best practices for keyword research, internal and external linking, search intent optimization, and more.
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Can Google Detect AI Content?
Can Google Detect AI Content?
Apr 12, 2024
Can Google detect AI content? Artificial intelligence (AI) can be a useful tool for content writers. It can conduct research, generate ideas, and create outlines. However, many writers are hesitant to use it – and understandably so. The worry is that Google will detect and penalize AI-generated content, causing it to rank poorly in the […]
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A Content Writer’s Guide to Google YMYL
A Content Writer’s Guide to Google YMYL
Mar 27, 2024
“Stand and deliver! Your money or your life.” Although Google’s initialism, YMYL, stands for Your Money or Your Life, you’ll be relieved to know that it doesn’t deliver a threat. In this post, we take a closer look at what Google’s YMYL is, why YMYL pages are important, and how you, as a writer, can […]
A Step-By-Step Guide to Competitor Content Analysis
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What Is Keyword Stuffing? (And How to Avoid It)
Mar 09, 2024
Keywords are an essential part of a successful search engine optimization (SEO) strategy – but trying to force too many into a single piece of content can cross the line into keyword stuffing. Although smoothly incorporating keywords is a proven way to boost your ranking on search engine results pages, stuffing as many keywords as possible […]
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How to Write a Meta Description Using AI
Mar 03, 2024
Learning how to write a meta description is an essential part of becoming a freelance writer. Good meta descriptions help content rank higher on search engine results pages (SERPs) and boost your client’s overall website traffic. But you don’t need to spend hours crafting the perfect meta description. AI writing tools can help you write […]
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What Are Featured Snippets? (And How to Get Them)
Mar 02, 2024
For freelance writers, securing the top spot in Google’s search results – also known as position zero or the featured snippet – is one of the best ways to get results for your clients. According to one study on Google click-through rates, featured snippets get about 35% of all total clicks for a given search […]
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Is Clickbait Ever Okay? (7 Clickbait Examples)
Feb 17, 2024
It’s a word with such negative connotations, but are there examples of positive uses of clickbait? In this post, we’ll have a look at what clickbait is, whether it is always bad, and (spoiler alert) show you how you could use it for good with seven examples. What Is Clickbait? Firstly, let’s establish what it […]
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How to Outline a Blog Post or Article
Feb 16, 2024
Whether you’re a new writer or an experienced blogger, knowing how to outline a blog post or article is an essential skill. A clear outline can help you write much more efficiently. By organizing your ideas and deciding on the direction of your writing from the outset, you can save yourself the headache of hours […]
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How to Humanize AI Content
Jan 19, 2024
Do you know how to humanize AI content? As you probably know by now, AI is rapidly changing the content creation landscape. Given the recent development and rising popularity of AI writing tools, you’re likely to come across AI-generated content in some form as a freelance writer or editor (if you haven’t already). You may […]
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What Is a Subheading? (And How to Write a Good One)
What Is a Subheading? (And How to Write a Good One)
Dec 20, 2023
If you’re a freelance content writer (or want to become one), then you already know the importance of eye-catching titles. But did you know that subheadings can be just as valuable in capturing the attention of potential readers and organizing your writing? In this post, we’ll cover everything you need to know about subheadings and […]
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A Content Writer’s Guide to Google E-E-A-T
A Content Writer’s Guide to Google E-E-A-T
Dec 15, 2023
From SEO to B2B, being a freelance content writer means getting to grips with plenty of initialisms. Google E-E-A-T is another one to add to the list, but it’s not as complicated as it sounds. In this post, we explain everything a content writer needs to know about Google E-E-A-T and how it can help […]
