SEO
An understanding of basic SEO principles is essential for content writers and copywriters. Check out our SEO archives and learn how to boost your online visibility and optimize your content for search engines. Read about best practices for keyword research, internal and external linking, search intent optimization, and more.
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Google’s AI Overviews: What You Need to Know
Google’s AI Overviews: What You Need to Know
Sep 27, 2024
In the rapidly evolving world of search engine optimization (SEO), Google’s AI Overviews offer a new way to get quick answers to your online questions. Still in its early stages, this feature uses artificial intelligence (AI) to generate concise, informative summaries right at the top of the search results. In this post, we’ll explore what […]
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A Content Writer’s Guide to “People Also Ask”
A Content Writer’s Guide to “People Also Ask”
Aug 07, 2024
Getting your content featured in the People Also Ask (PAA) section of Google search results can significantly boost your visibility and drive more traffic to your site. Sounds great, but how do you do that? And what exactly is PAA? In this guide, we’ll take you through what it is and how it works and […]
A Step-by-Step Guide to Doing a Content Refresh
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A Content Writer’s Guide to Internal Linking
Jul 06, 2024
As a content writer, familiarity with internal linking is essential. Internal links play a very important role in search engine optimization (SEO). They help Google’s web crawlers understand your website’s structure, meaning your content is more likely to rank and readers can navigate your site more easily. Put simply, internal links help you reach your […]
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A Content Writer’s Guide to External Linking
Jun 16, 2024
External linking, also known as outbound linking, is an important tool in a content writer’s arsenal. External links play a key role in search engine optimization (SEO). A good external linking strategy can help you build topical authority, boost your search rankings, and get your content noticed by your target audience. In this post, we’ll […]
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What Are Short-Tail and Long-Tail Keywords?
Jun 09, 2024
For content writers, mastering short-tail and long-tail keywords is essential to attracting the right audience. Think of keywords as bait to lure target users to your content. Carefully selecting the right combination can improve your search rankings and boost organic traffic. Top-ranking Google results enjoy a 22.4% click-through rate (CTR), while featured snippets boast an […]
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What Is Evergreen Content? (And How to Create It)
May 06, 2024
Whether you’re new to blogging or a seasoned content writer, you may be wondering what evergreen content is and why it’s important for freelance writers. Well, it doesn’t mean writing about spindly conifers (unless your client happens to be in the tree nursery business!). Read on to find out everything you need to know about […]
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5 Content Marketing Trends to Watch in 2024
May 03, 2024
Is it worth staying up to date with content marketing trends as a freelance content writer? We say, “Yes, it is!” If you want to enhance your reputation as a writer, it pays to be up to date on the latest industry trends. Incorporating them can help boost your client’s SEO efforts, raise brand awareness, […]
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7 Benefits of Blogging for Small Businesses and Freelancers
Apr 24, 2024
There are lots of great benefits of blogging for small businesses and freelancers. Blogging can help you attract potential customers and clients, build trust, and get your products or services out there. If you’re considering getting into blogging for your business, you’ve come to the right place! In this post, we’ll cover 7 top benefits […]
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A Content Writer’s Guide to Search Intent Optimization
A Content Writer’s Guide to Search Intent Optimization
Apr 14, 2024
Search intent optimization might sound like yet another thing that you, as a writer, need to do to satisfy Google’s algorithms. However, it’s actually about creating content that satisfies your audience – and ensuring that they can find it. Let’s have a closer look at what search intent is, how it’s used by search engines […]
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Can Google Detect AI Content?
Can Google Detect AI Content?
Apr 12, 2024
Can Google detect AI content? Artificial intelligence (AI) can be a useful tool for content writers. It can conduct research, generate ideas, and create outlines. However, many writers are hesitant to use it – and understandably so. The worry is that Google will detect and penalize AI-generated content, causing it to rank poorly in the […]
