Module 2: Freelance Content Writing
Discover why content writing and copywriting are two separate entities, as well as where the lines between them start to blur. Understand which are the most frequently requested content types. We look at the fundamentals of freelancing, too – from the typical stages of a content project to the skills you need to thrive in the industry.
What You'll Learn:
- A working definition of “content writing”
- Where and why content is published
- The differences between content writing and copywriting
- The two main audience types you might write for
- The differences between blog posts and articles
- An introduction to freelancing as a content writer
- The various stages of a freelance content project
- What skills a freelance content writer needs
It's Useful For:
- Grounding your knowledge of content writing and freelancing
- Learning what kind of writing roles might suit you
- Gaining the confidence to discuss content needs with potential clients
- Taking you step by step through how freelancing works
- Understanding the skills you may need to focus on during the course
Becoming A Freelance Writer
- Publishing opportunities for graduates
- Turn your love of writing into a fulfilling, lucrative career
- Produced by industry-leading writers
- One-on-one support from friendly, expert tutors
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Module 1: Introducing Becoming A Freelance Writer
Get an overview of the course and understand exactly how it works. Everything is clearly explained, so you can set yourself up for success. -
Module 2: Freelance Content Writing
Discover why content writing and copywriting are two separate entities, as well as where the lines between them start to blur. Understand which are the most frequently requested content types. We look at the fundamentals of freelancing, too – from the typical stages of a content project to the skills you need to thrive in the industry. -
Module 3: Preparing For A Content Writing Project
Get to grips with an essential for any writing project: the content brief. Learn how to understand, clarify, and adhere to the rules and conventions detailed in this document. You’ll then level up your research skills and discover why understanding your audience is key for conveying the right message. -
Module 4: Writing Professional Blog Posts And Articles
Cement your core knowledge with information on how to structure a blog post or article and write fluff-free content. You’ll also study information only a veteran freelance writer might know, such as how to master a specific tone of voice and use psychology to urge the reader into action. -
Module 5: Search Engine Optimization
Learn how to write content that boosts your client’s brand with a comprehensive understanding of search engines and how pages are ranked by them. You’ll learn how to plan and research content that appeals to search engines and the best practices for SEO in content writing. -
Module 6: Case Study – Writing An Article
Take what you’ve learned so far and see how it looks in a real-life project. In this case study module, we’ll take on a fictional writing project from the client’s brief to the final draft, consolidating the course material so far with explanations of our actions along the way. -
Module 7: Building Your Business
Hone your freelancing acumen with the tools you need to launch your new career. Go through the process of building your brand and finding clients. -
Module 8: The Final Assignment
Take all that new knowledge and use it to craft a compelling blog post. We’ll provide detailed written feedback on your work and invite you to a one-on-one feedback call with the tutor that graded your assignment. And, if you achieve a distinction grade, you’ll be invited to work as a freelance writer with Knowadays.
