Becoming A Brand Ambassador

Becoming A Brand Ambassador is made up of six comprehensive modules. Each module focuses on a different step in the process of becoming a brand ambassador, from identifying your niche all the way through to negotiating brand partnerships.

As well as engaging written content, the course comes with a 20-page brand ambassador toolkit. In the toolkit, you’ll find useful templates, checklists, and exercises to accompany the lessons. The toolkit encourages you to record your ideas and track your progress as you set up your platform and start reaching out to brands.

At the end, you will complete a self-assessed final quiz. Here, you can check what you’ve learned in a pressure-free environment by completing this final knowledge check.

You can progress through the course at your own pace and return to completed lessons for a refresher whenever you like.

Do you want to start a new remote career? Would you love to connect with like-minded people and build a community online? Or earn an income by creating content on topics you’re passionate about? Then this course is for you!

Even if you don’t have a large social media following or experience of creating content, you can learn through the course what you need to know to become a brand ambassador.

All you need to enroll is a laptop or desktop computer and internet access. You can read the lesson content on a mobile device or tablet, but you’ll need a larger screen and a keyboard to complete the exercises in the toolkit.

You don’t need any qualifications or previous experience to enroll in the course. It’s designed to equip new content creators with the skills to find and secure brand partnerships. It’s also suitable to help more experienced brand ambassadors expand their platforms.

As a rough estimate, the course takes about 15–20  hours to complete. There’s no rush, though, as you can work at your own pace.

Brand ambassadors are in demand, and that demand seems to be growing! The global influencer market grew by 53% between 2021 and 2023 – from $13.8 billion to $21.1 billion. One survey (of over 3,000 marketing agencies and brands) found that 85.8% of respondents would be dedicating a budget to influencer marketing in 2024.

Brand ambassadors offer brands a cost-effective alternative to traditional advertising, allowing them to reach their target audiences and build more authentic, long-lasting connections.

Anyone can be a brand ambassador! But, like any job, you do need certain skills and qualities to be successful. Authenticity – being transparent, genuine, and honest with your audience – is essential. Other key skills and qualities include:

• Knowing how to create high-quality, engaging content that’s tailored to your audience
• Being able to build relationships with your followers and potential brand partners
• Being familiar with major social media platforms and knowing how to use them effectively
• Understanding how to use metrics and analytics to measure success
• Being dependable, organized, and able to fulfill your commitments

You can discover what other skills are useful for a brand ambassador in our blog.

You don’t need to be famous or have a huge social media following to find success as a brand ambassador. Follower count is an important metric, but it’s not the only one that brands consider. In fact, some brands even prefer to have ambassadors with smaller followings!

Different brands have different marketing goals. While some simply want to reach as many people as possible, others want to build authentic connections with people in a specific niche. Nano-influencers (those with 1–10K followers) and micro-influencers (10–50K followers) tend to have loyal and highly engaged audiences that they help brands tap into.

Absolutely! The exact terms depend on the brand in question. Many brand ambassadors are paid per activity – for example, receiving a fixed rate for each image or video post. Others will work on commission, earning a percentage of any sales made as a result of their content. And some will receive discounts or free products.
The exact amount brand ambassadors make varies depending on:

• The type of content they create
• Their chosen platform
• Their industry or niche
• Their follower count and engagement rates
• The length of their contract
• Their expertise and experience level

In other cases, brand ambassadors will receive free products or services from brands they’re promoting. This allows them to:

• Try out the product and share an authentic review with their audience
• Provide feedback to the brand on how they could improve
• Feature the product in their content

For brands, gifting is a cost-effective way to generate hype around a product, increase their visibility, and build relationships with both ambassadors and customers. If you’d like to read more about the benefits of being a brand ambassador, check out our blog.

Although the terms are often used interchangeably, there is a difference between a brand ambassador and an influencer.

Influencers typically work with brands on short-term campaigns. Their primary goal is to create buzz around a product or service during a promotional period. This can involve anything from creating a single post to publishing several weeks’ worth of content.

Brand ambassadors, by contrast, usually engage in long-term partnerships with brands. They might work with a brand for months or even years! Brand ambassadors often develop deeper connections with the brands they represent, becoming a spokesperson for their products, values, and mission.

We’re here to help you decide whether Becoming A Brand Ambassador is right for you. Email us at hello@knowadays.com with your questions, and we’ll be happy to help!

For general queries, visit our main FAQ page.