7 Well-Known Companies with Brand Ambassador Programs

Did you know there are many companies with brand ambassador programs? Some of the most established brand names are actively looking for people to help them with marketing.

Have you ever scrolled through your social media feed and noticed someone raving about a product they love? Chances are, you’ve just encountered a brand ambassador in action. In this post, we’re diving into the world of brand ambassador programs, showcasing seven well-known companies that offer free products, financial rewards, or name recognition to the people who show how much they appreciate that company’s products or services.

Keep reading to explore how companies, from sportswear giants to motorcycle manufacturers, are leveraging the power of passionate fans to spread their message.

What Is a Brand Ambassador Program?

In simple terms, a brand ambassador program is a marketing strategy in which companies partner with individuals who love their products in order to promote those products authentically. These ambassadors aren’t just any customers – they’re people who genuinely adore the brand and are excited to share it with the world.

Ads are everywhere you look, both in our physical and digital spaces. So companies have created these programs to tap into the power of word-of-mouth marketing. People generally trust recommendations from real people more than traditional ads. By empowering enthusiastic customers to spread the word, companies can reach new audiences in a more authentic and engaging way.

7 of the Best Brand Ambassador Programs

Here are some companies that have very successful brand ambassador programs. They have all found unique ways to harness the enthusiasm of their fans and turn their programs into powerful marketing tools. If you happen to enjoy the products they offer, these programs can also offer you rewarding opportunities.

1. GoPro

GoPro’s brand ambassador program (known as its sponsorship program) is all about adventuring, pushing the limits, and documenting everything on film. 

GoPro provides its ambassadors with the latest gear and often features their content on its official channel, giving amateur adventurers a chance to show off what they – and GoPro’s products – can do.

They also have a more informal program, GoPro Awards, which encourages users to take part in photo and video challenges for a chance to win social media features, GoPro gear, and cash rewards. GoPro paid the skier, biker, and climber Sigve Klokk $1,000 for this Instagram reel! 

2. Lululemon

If you’re a local fitness influencer, yoga instructor, athlete, or anyone who embodies an active lifestyle, Lululemon’s ambassador program could be the perfect fit.

Lululemon’s ambassadors often lead free classes in stores or communities, all while wearing the company’s latest gear. This helps create a strong connection between Lululemon, its customers, and local fitness experts. For example, yogi Sanchia Legister partnered with the brand to offer a free yoga session to anyone who signed up for a one-month free trial of its app. 

Lululemon stores have walls featuring photos and bios of their local ambassadors, making them easily recognizable to customers. However, the brand’s community is large, and it has ambassadors all over the world.

3. Glossier

Glossier, a popular beauty brand, has also turned its customers into marketers through its Generation Glossier Affiliate Program.

Their affiliates get their own landing page on the Glossier website, complete with their top product picks and a unique discount code to share with their followers. Furthermore, affiliates get free products and can earn commissions on the sales made using their code.

Glossier affiliates often create before-and-after content to show off how well the products work. For example, in this Instagram reel, stylist Danielle Oreoluwa Jinadu shows some of Glossier’s new products in action. 

4. Harley-Davidson

Harley-Davidson’s brand ambassador program, known as the Harley Owners Group (H.O.G.), taps into the fierce loyalty of its riders.

H.O.G. members aren’t just ambassadors; they’re part of a global community that organizes rides, rallies, and charity events. They also get exclusive merchandise, discounts, an exclusive quarterly magazine, and a touring handbook.

As an official Harley-Davidson ambassador, content creator Maggie Hicks posts sponsored content on Instagram and YouTube and attends brand events. 

5. Starbucks

The Starbucks Rewards program is a blend of a brand ambassador program and a customer loyalty program. 

Customers earn stars with every Starbucks purchase and can later redeem those stars for free food and drinks. Starbucks will also provide personalized offers and early access to new products for its most loyal customers. The company actively encourages its customers to engage with the brand and give feedback on social media.

In this Instagram reel, food-focused content creator Sarah Margaret Sandlin partnered with Starbucks to show off the company’s new iced energy drinks. 

6. Xbox

The Xbox Ambassadors program was created “to make gaming fun for everyone.” The company encourages its ambassadors to foster a positive and inclusive gaming environment. 

Xbox wants its ambassadors to make new friends, send positive messages, and engage with others on social media. In return, ambassadors receive points and achievements, making the program seem like its own game. As they progress, ambassadors are rewarded with digital badges, physical merchandise, exclusive sweepstake entries, and the possibility to be featured in periodic spotlights.

Lunalight7, who posts on Instagram and streams on Twitch, is an Xbox Ambassador Community Champion who is always willing to share their love for gaming.

7. Bumble

The Bumble Honey program, from the dating app Bumble, is an ambassador program aimed at college students. Ambassadors plan events, create content, partner with local businesses, and work with student organizations to drive awareness of the Bumble brand. In exchange, they receive full compensation, as well as opportunities for cash and gift bonuses. 

In this Instagram post, two ambassadors are pictured on campus giving out flowers and spreading the word about Bumble.

Becoming A Brand Ambassador

From sports and adventure to beauty products to video game brands, these seven companies show just how diverse and effective brand ambassador programs can be. 

If you would like to share your enthusiasm for your favorite company, products, or services, our Becoming A Brand Ambassador course can help. It will teach you how to find your niche, create quality content, grow your following, and make money on your platform.

Related posts:

How to Become a Brand Ambassador Brand Ambassador vs. Influencer: What’s the Difference? What Does a Brand Ambassador Do? How Much Does a Brand Ambassador Earn?