5 Instagram Bio Ideas for Freelancers
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If you’re a freelancer or have your own business, Instagram can help you network and find clients. But to get the most out of it, you need to write an effective bio. Take a look at our five Instagram bio ideas and get inspired to create your own!
Why are Instagram Bios Important for Freelancers?
Your Instagram bio is the information found at the top of your Instagram profile page. A well-written Instagram bio is essential for freelancers because it can:
- Introduce who you are and the service you provide
- Attract potential clients
- Help you find and network with other freelancers
It’s important to get your bio right because it’s the first thing that potential clients will see – and it’s likely to form the basis for their first impression of your business. Read on to discover five ideas of what to include in your Instagram bio.
1. Branding
As a freelancer, you’re likely to be using Instagram to promote your business. You should make the most of your bio to build your brand identity – the names, ideas, themes, and images you want to associate with your business.
You can represent your freelance brand through:
- Your business name. This might be your own name or something else entirely. Ideally, you’ll have used your business name for your Instagram username, but if you’ve gone with a shortened version or acronym, your bio is the place to share the full thing. You can also make use of relevant keywords here, such as your target clients or a service you provide.
- Your profile picture. This should be a clear, high-quality image that conveys your brand. If you’ve got your own logo, this is a great opportunity to use it, but if not, a professional headshot will do the job just as well.
- Instagram highlights. Instagram highlights are sections where you can save your Instagram stories. You can choose a title and cover image for each highlight, so make use of this section to further cement your brand. Use relevant brand images and graphics if you have them, or simply stick to a color scheme that people can associate with your business.
Make sure your branding is consistent across your social media profiles to create a strong, recognizable brand for your business.
2. Copy
You’ve got just 150 characters in your Instagram bio to talk about who you are, what you do, and why potential clients should choose you. This means you’ve got to get creative with the copy! First, think about what it is you want to achieve with your Instagram bio. Do you want to:
- Introduce yourself or your business?
Creative writing graduate | Freelance fiction editor
Here to help you tell your story.
- Establish a brand personality?
We’re on a gravy-flavored mission to get tongues (and tails) wagging.
- Promote a product?
Prowling Perfumes: New jungle-inspired body sprays to unleash your wild side.
Once you’ve established your goal, you’ll have a better idea of how to use those 150 characters. Think carefully about your tone and word choice and use them effectively to tell your story. You can even break your bio up into bullet points – just make sure it’s easy to read and accessible.
3. Links
As a freelancer, you’ll want to convert anyone reading your bio into new clients and networking opportunities by sharing relevant links. But Instagram only allows you to add one external link to your bio, so you’ll need to make the most of it.
If you’ve got your own website, you can share the link here to direct potential clients to more information about you and your services.
Alternatively, you could make use of a link in bio tool, such as Linktree or Later Link in Bio. These are services that direct people from your Instagram bio to a landing page featuring multiple links, so you can promote a wider range of content, marketing campaigns, or products.
4. Hashtags
Hashtags show up in your bio as clickable links, which makes them a great tool for directing users toward your content, services, and other profiles.
First, conduct some research to find out which hashtags are relevant to you and your business. You can do this by searching for related keywords on Instagram to see which popular hashtags they’re associated with.
Once you’ve identified some hashtags to use in your bio, remember to keep them specific. Broader tags like #freelancer, #smallbusiness, or even #freelanceeditor will be full of posts and users, so your bio will easily get lost in the crowd.
Instead, try using hashtags that relate to:
- Your niche (e.g., #YAeditor)
- Your location (e.g., #freelanceBristol)
- The benefits your products or services provide (e.g., #freeeditingsample)
You can even establish a branded hashtag for your business to create user-generated content and get your name out there.
5. Call to Action Buttons
A call to action is something that prompts readers to take a certain action, such as signing up for a free trial, visiting your online shop, or requesting a quote. You can add a call to action in your bio to promote engagement, as in the following examples:
Follow for a chance to win a manuscript critique!
Tag us to see your photo featured!
Looking for more goodies? Follow the link ⇩ for free samples!
Whatever your call to action is, make sure that it’s clear and straightforward. If you’re suggesting users click a link, for example, you’ll want to make sure that link is easy to find. You can also make use of the action buttons available for Instagram business accounts, though be aware that these cover limited options.
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