Module 5: Web Page Specialisms

Study the specifics of four different types of web pages: the home page, landing page, About Us page, and product or service page. We’ll also examine certain subtypes of these pages, deconstructing the choice of real-life companies to learn what works in terms of structure and copywriting.

What You'll Learn

  • The unique characteristics of the different types of web pages
  • Subtypes of each web page and their specific purposes
  • What structures and types of copy are most effective for each
  • Techniques for writing compelling and targeted copy for each page type

It's Useful For

  • Gaining in-depth knowledge of different web page types
  • Understanding the specific requirements and best practices for each page
  • Learning from real-life examples of successful web page structures and copy
  • Improving your ability to write tailored, high-performing copy for various web pages

Becoming A Copywriter

  • Find your freelance niche so you can earn money doing what you love
  • Develop your branding to launch a business that feels authentically you
  • Complete all your essential startup admin without the overwhelm
  • Reduce the hassle of finding freelance jobs at sustainable rates
  • Price your services in a way that wins clients (no undercharging here!)

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