Module 3: Researching Web Copy
Explore the steps for gathering the essential details before committing to a project. Learn how to collect vital information, such as your client’s USPs and target audience. You’ll also pick up tips on conducting your own research to supplement information provided by your client and get a crash course in tailoring your writing to a brand voice.
What You'll Learn
- The core project details to obtain from clients
- Techniques for gathering information on USPs and the target audience
- How to conduct independent research to boost client-provided data
- Understanding how to meet a brand voice
- The key differences between B2B and B2C copywriting
It's Useful For
- Making sure you have all the necessary details before starting a project
- Effectively identifying and using the client’s unique selling points
- Conducting thorough and independent research to support your copy
- Crafting copy that meets your client’s brand voice
Becoming A Copywriter
- Find your freelance niche so you can earn money doing what you love
- Develop your branding to launch a business that feels authentically you
- Complete all your essential startup admin without the overwhelm
- Reduce the hassle of finding freelance jobs at sustainable rates
- Price your services in a way that wins clients (no undercharging here!)
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Module 1: Introducing Becoming A Copywriter
Learn what to expect from Becoming A Copywriter. Understand how to navigate the course and begin to gauge the key learning objectives. -
Module 2: Understanding Conversion Copywriting
Discover what conversion copywriting is, and study key marketing principles to ground your new skills – from the sales funnel to SEO. We’ll also break down the anatomy of a website and teach you the basics of conversion rate optimization. -
Module 3: Researching Web Copy
Explore the steps for gathering the essential details before committing to a project. Learn how to collect vital information, such as your client’s USPs and target audience. You’ll also pick up tips on conducting your own research to supplement information provided by your client and get a crash course in tailoring your writing to a brand voice. -
Module 4: Writing Web Copy
Gain a comprehensive understanding of how to write effective web copy. Learn to work with wireframes and how to structure a web page from scratch. You’ll also discover step-by-step processes and copywriting formulas, along with practical writing tips and psychological techniques. The module ends with a lesson on redrafting, editing, and proofreading your copy. -
Module 5: Web Page Specialisms
Study the specifics of four different types of web pages: the home page, landing page, About Us page, and product or service page. We’ll also examine certain subtypes of these pages, deconstructing the choice of real-life companies to learn what works in terms of structure and copywriting. -
Module 6: Copywriting Case Study
See how to apply everything you’ve learned through a case study focused on creating a landing page for a fictional company. We’ll take you step by step through how the concepts from the course could come together in a true-to-life scenario. -
Module 7: Final Self-Assessed Assignment
Consolidate your learning and apply your new-found knowledge and skills in a pressure-free self-assessment. Working to the brief of a fictional company, you will help create copy for a new home page that engages readers and drives conversions. You will then assess your work using a detailed checklist and an example version of the optimized home page.
