Module 3: Researching Web Copy
Explore the steps for gathering the essential details before committing to a project. Learn how to collect vital information, such as your client’s USPs and target audience. You’ll also pick up tips on conducting your own research to supplement information provided by your client and get a crash course in tailoring your writing to a brand voice.
What You'll Learn
- The core project details to obtain from clients
- Techniques for gathering information on USPs and the target audience
- How to conduct independent research to boost client-provided data
- Understanding how to meet a brand voice
- The key differences between B2B and B2C copywriting
It's Useful For
- Making sure you have all the necessary details before starting a project
- Effectively identifying and using the client’s unique selling points
- Conducting thorough and independent research to support your copy
- Crafting copy that meets your client’s brand voice
Becoming A Copywriter
- Find your freelance niche so you can earn money doing what you love
- Develop your branding to launch a business that feels authentically you
- Complete all your essential startup admin without the overwhelm
- Reduce the hassle of finding freelance jobs at sustainable rates
- Price your services in a way that wins clients (no undercharging here!)
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