Module 2: Understanding Conversion Copywriting
Discover what conversion copywriting is, and study key marketing principles to ground your new skills – from the sales funnel to SEO. We’ll also break down the anatomy of a website and teach you the basics of conversion rate optimization.
What You'll Learn?
- The definition of conversion copywriting
- Critical marketing concepts, including the sales funnel
- The structure and key components of a website
- The essentials of SEO and CRO for copywriters
It's Useful For
- Grasping the fundamentals of conversion copywriting
- Understanding how marketing principles apply to copywriting
- Knowing how a website is structured for optimal conversion
- Learning the basics of SEO and CRO to boost your copy
Becoming A Copywriter
- Find your freelance niche so you can earn money doing what you love
- Develop your branding to launch a business that feels authentically you
- Complete all your essential startup admin without the overwhelm
- Reduce the hassle of finding freelance jobs at sustainable rates
- Price your services in a way that wins clients (no undercharging here!)
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