Becoming A Copywriter
Want to turn your passion for writing into a lucrative freelance career? Our copywriter course is the ultimate guide to copywriting for beginners. You’ll learn how to write compelling, persuasive web copy that wins clients, cuts through the online noise, converts readers into buyers – and leaves AI-generated content in the dust!
- No degree or prior experience required
- Go from beginner to confident professional
- 7 modules with 30 lessons
- Engaging interactive elements
- 14-day money-back guarantee
Learn In-Demand Skills and Tap into a Growing Industry
Get Freelance Copywriting Jobs and Work from Anywhere
Have you ever seen an ad you couldn’t resist clicking on? Or a product description that made you buy without hesitation? You were probably reading the work of a conversion copywriter!
A colossal amount of new content is published online every day – an increasing proportion of which is generated by AI. AI content is often bland and basic, and it fails to hold the interest of prospective customers. To engage readers and stand out from the competition, businesses need to produce attention-grabbing, action-driving copy. This is where conversion copywriters come in.
Across seven comprehensive modules – complete with quizzes, case studies, and try-it-yourself exercises – our copywriting course will teach you how to:
- Write high-quality copy for home pages, landing pages, product descriptions, and more so you can adapt to a variety of projects
- Conduct thorough research into your client and target audience to create copy that hits the mark every time
- Use psychological principles to connect with readers on a deeper level
- Craft authentic copy that is both persuasive and honest
- Proofread and edit your copy to deliver a polished, error-free final piece
Who Is This Copywriting Course For?
Take our Becoming A Copywriter course if you want to…
Turn your passion for writing into a profitable freelance career
- Propel your writing skills from beginner to professional level
- Study the secrets of researching, structuring, writing, and editing web copy
- Become the go-to freelancer for clients seeking specialist digital conversion copywriting
Add a new, high-value skill to your freelance repertoire
- Enhance your resume with a lucrative skill
- Attract new clients and offer a wider range of services
- Diversify your income and find your place in an exciting, rapidly growing industry
Build a career where you can prioritize work-life balance
- Free yourself from the 9-to-5 and design your dream daily schedule
- Work from home or take projects on the road while you travel
- Pick projects that get your creative juices flowing
Introducing Our Becoming A Copywriter Course
7 modules, 30 lessons, and plenty of quizzes, exercises, and case studies
From complete beginners to content creators eager to diversify into a booming industry – our copywriting course has something for everyone.
Comprehensive content
Take a deep dive into the art of writing web copy. Learn how to convince readers to take action – whether that’s signing up for a free trial, downloading a lead magnet, or making a purchase.
An in-depth project case study
Using a fictional client collaboration, we’ll walk you through the five key stages of a typical copywriting project. We’ll explain our decisions and processes so you can see how the theory is put into practice.
Interactive, easy-to-digest modules
Learning a new skill from scratch can seem like a daunting task. We’ll break it down into manageable chunks. With quizzes and try-it-yourself exercises along the way, interactive elements help you apply what you’ve learned.
Complements other courses
Already taken a Knowadays course?
Whether you’re a content writer, proofreader, editor, or brand ambassador, copywriting is the perfect addition to your freelance repertoire!
100% self-paced learning
Every Knowadays course comes with lifetime access, so you can learn at a pace that suits you. Dip in and out as you please, and return for a refresher whenever you need to. And finish with an untimed self-assessment to test out your new knowledge and skills.
Readily available support
Got a tech issue? Need clarification on a particular topic? Support from our friendly tutor team is just an email away.
How Does This Copywriting Course Work?
This course covers three key areas:
Understanding conversion copywriting
We’ll begin by taking a detailed look at conversion copywriting: what it is, what it isn’t, and why it’s an important part of any marketing strategy. We’ll also get you familiar with some marketing fundamentals – the conversion journey and the sales funnel – before taking our first look at some of the different types of web copy a copywriter might take on.
Conducting research for web copy
Next, we’ll turn our attention to one of the most important parts of the copywriting process: research. You’ve found a new client, and you’re itching to get stuck into the project. First, though, you need to iron out some specifics.
We’ll teach you how to gather essential project details so you and your client are on the same page from the get-go. Then, we’ll explore how you can get to know them, their products, and their target audience. That way, you can effectively tailor your copy to achieve their goals.
Writing web copy
It’s time to start writing! In this part of the course, we’ll walk you through best practices for structuring, writing, and editing your content. We’ll explain how to format your copy for SEO and readability and use persuasive language to make products and services seem irresistible. Plus, how to proofread and edit your copy to make sure it’s impressive, effective, and error-free. Finally, once the foundations are in place, we’ll show you some of the web copy specialisms you could choose: home pages, landing pages, product or service pages, About Us pages, and microcopy.
Freelancing Course Outline
Here’s an insight into each information-packed module:
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Module 1: Introducing Becoming A Copywriter
Learn what to expect from Becoming A Copywriter. Understand how to navigate the course and begin to gauge the key learning objectives. -
Module 2: Understanding Conversion Copywriting
Discover what conversion copywriting is, and study key marketing principles to ground your new skills – from the sales funnel to SEO. We’ll also break down the anatomy of a website and teach you the basics of conversion rate optimization. -
Module 3: Researching Web Copy
Explore the steps for gathering the essential details before committing to a project. Learn how to collect vital information, such as your client’s USPs and target audience. You’ll also pick up tips on conducting your own research to supplement information provided by your client and get a crash course in tailoring your writing to a brand voice. -
Module 4: Writing Web Copy
Gain a comprehensive understanding of how to write effective web copy. Learn to work with wireframes and how to structure a web page from scratch. You’ll also discover step-by-step processes and copywriting formulas, along with practical writing tips and psychological techniques. The module ends with a lesson on redrafting, editing, and proofreading your copy. -
Module 5: Web Page Specialisms
Study the specifics of four different types of web pages: the home page, landing page, About Us page, and product or service page. We’ll also examine certain subtypes of these pages, deconstructing the choice of real-life companies to learn what works in terms of structure and copywriting. -
Module 6: Copywriting Case Study
See how to apply everything you’ve learned through a case study focused on creating a landing page for a fictional company. We’ll take you step by step through how the concepts from the course could come together in a true-to-life scenario. -
Module 7: Final Self-Assessed Assignment
Consolidate your learning and apply your new-found knowledge and skills in a pressure-free self-assessment. Working to the brief of a fictional company, you will help create copy for a new home page that engages readers and drives conversions. You will then assess your work using a detailed checklist and an example version of the optimized home page.
Meet Our Friendly Tutors
Our dedicated team is here to support you every step of the way during your course. Feel free to reach out to them, and they’ll be happy to assist you.
Hear from Our Graduates
By adding a skill to a resume or retraining to launch a freelance business, thousands of learners have boosted their careers with Knowadays courses.
Frequently Asked Questions About Our Copywriting Course
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Who can take this course?
Anyone can take our copywriting course. All you need to enroll is an interest in writing, a laptop or desktop computer, and internet access.
The practical exercises are in the form of downloadable Microsoft Word documents, but you can use the free version of Word or even Google Docs to work on them.
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With AI models, such as ChatGPT, is there still a need for human writers?
Most definitely! AI tools can churn out copy, but you can tell it comes from a machine. Web copy generated by AI models tends to be basic, bland, and repetitive – the kind of writing that disengages readers immediately! Plus, search engine algorithms penalize this type of low-quality content, so it’s bad for SEO and bad for business.
More than ever, there’s a need for professional copywriters who have the skills to craft focused, well-researched, and high-quality web copy that engages readers, ranks highly in search results, and drives conversions. And that’s what Becoming A Copywriter is all about!
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Do I need any qualifications or previous experience to enroll in the course?
You don’t need any qualifications or previous experience to enroll in this course. It’s designed to help aspiring copywriters (even those with no writing experience at all) build the skills needed to thrive in their career. That said, if you do have some writing experience – perhaps as a content writer or marketer – our course is a great way to add a new skill to your repertoire.
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How long will it take to complete the course?
Our copywriting course takes around 30 hours to complete, but this can differ from learner to learner.
You can start the course as soon as you purchase it, and it’s yours for life.
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Are copywriters in high demand?
Absolutely! The global copywriting market is estimated to grow from $25.29 billion in 2023 to $42.22 billion by 2030. According to a report by Coherent Market Insights, this growth is being driven by “increasing demand for online content, growing popularity of social media, and a rising need for effective marketing strategies.”
At the time of writing, a quick LinkedIn search found over 20,000 copywriting jobs in the US, ranging from entry-level to senior-level opportunities.
All of this is to say there’s plenty of demand for professional copywriters!
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Will AI replace copywriters?
AI is definitely making its mark on the freelance writing industry, but it’s unlikely to ever replace human copywriters.
Generative AI can be a really useful tool to streamline some parts of the copywriting process, such as generating ideas or creating content outlines. However, it lacks many of the skills that a human copywriter brings to the table. For example, the ability to:
- Think of completely original, creative ideas
- Tailor voice and tone to specific target audiences
- Understand human emotion and write authentic, nuanced content
- Ensure accurate and honest copy based on research
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How much do copywriters earn?
According to AWAI, the median annual income for copywriters in the US is $53,575, with 80% earning between $48,397 and $66,436. The top 10% of copywriters make over $121,670 per year.
Data from Salary.com suggests that freelance copywriters charge between $23 and $36 per hour. The rates you charge as a copywriter can vary significantly based on factors such as:
- Your experience level
- Whether you specialize in a specific niche
- The complexity of the project
- Client type and size
- Market demand in your region
As a new copywriter, you might not be able to charge high rates for your services immediately. But as you gain experience, build your portfolio, and expand your roster of clients, you’ll be able to raise your fees.
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Do copywriters work from home?
A survey by Simply Business found that 67% of copywriters class themselves as freelance. As a freelancer, you have the freedom to choose when and where you work. You can work from home, from a cafe, in a co-working space, on an airplane – wherever suits you best!
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How does this copywriting course work?
Becoming A Copywriter is made up of seven comprehensive modules. Each module focuses on a key stage of a typical copywriting project, from conducting your initial research right through to sharing the final copy with your client.
As well as engaging written content, the course features quizzes and try-it-yourself exercises to help you put your learning to the test. In Module 6, we’ll walk you through a case study of a fictional collaboration with a client so you can get a taste for how the theory looks in practice.
You can progress through the course at your own pace and return to completed modules for a refresher whenever you like.
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Who can I discuss my questions with?
We’re here to help you decide whether Becoming A Copywriter is right for you. Email us at [email protected] with your questions, or ask about scheduling a chat with one of our tutors.