copywriting tips
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A Freelance Writer’s Guide to Demographics and Psychographics
A Freelance Writer’s Guide to Demographics and Psychographics
Nov 29, 2024
An understanding of demographics and psychographics is a vital tool in writing engaging content. But what do we mean by demographics and psychographics? Pick one of our previous posts at random and chances are we’ve advised you to “know your audience” – the two technical-sounding terms in the title of this post are essentially how […]
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How to Captivate Your Readers with Sensory Language
How to Captivate Your Readers with Sensory Language
Nov 27, 2024
Sensory language – language that appeals to the five senses – can transform your writing from ordinary to brilliant. In a sea of impersonal, bland content, it can captivate your readers and leave a lasting impression, transporting them to a realm where words don’t just lie flat but rise up to meet you, where you […]
How to Supercharge Your Copy Using Persuasive Verbs
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3 Popular Copywriting Formulas You Need in Your Toolkit
Nov 18, 2024
Having a set of tried-and-true copywriting formulas at your disposal can significantly enhance your ability to craft persuasive, engaging writing. This blog post will explore three of the most popular and effective copywriting formulas. Each of them serves a specific purpose and is useful in different circumstances: Keep reading to learn what each formula entails, […]
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10 Copywriting Job Boards to Find Your Next Gig
Nov 13, 2024
If you’re looking to land your next copywriting gig, copywriting job boards can be a great way to find opportunities tailored to your skill set. In this blog post, we’ll walk you through some of the best job boards for copywriters, covering niche platforms as well as broader freelance marketplaces. By the end of this […]
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10 Psychological Principles That Will Make Your Writing More Persuasive
Nov 08, 2024
Understanding psychological principles can help make your copywriting more engaging and persuasive. Whether you’re selling a product or promoting an idea, as a copywriter, you’ll often need to make an impression with just a few words. In this article, we’ll look at 10 key psychological principles that can help you achieve this. Although the terminology […]
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Is Copywriting a Good Career?
Nov 06, 2024
Have you ever wondered, “Is copywriting a good career?” Copywriting, at its core, is the art of crafting compelling written content that persuades readers to take a specific action. Copywriters are the wordsmiths behind the messages that drive sales, build brand awareness, and connect businesses with their target audiences. In this post, we’ll examine some […]
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What Is Web Copywriting?
Oct 28, 2024
You have probably heard the term “web copywriting,” and you have definitely seen a lot of it online – in product descriptions, FAQs, or even job adverts – without even knowing it. But what exactly is web copywriting? In this blog post, we’ll explore what web copywriting is, look at why it’s important, and offer […]
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7 Copywriting Skills You Need in Your Repertoire
Oct 21, 2024
If you want to pursue a career as a freelance copywriter, there are certain copywriting skills you must have – or be willing to develop. But what are the most marketable abilities you need to build your resume and attract new clients? We’ve got the answers! In this post, we’ll take you through the essential […]
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A Comprehensive Guide to 5 Types of Copywriting
A Comprehensive Guide to 5 Types of Copywriting
Oct 09, 2024
Did you know that there are several types of copywriting? If you’re a new or aspiring freelance writer, developing your copywriting skills can be a great way to expand your repertoire and grow your client base. Copywriting is an essential part of any business’s marketing strategy, meaning copywriters are always in demand. In fact, demand […]
