copywriting
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What Is B2B Copywriting? (With Examples)
What Is B2B Copywriting? (With Examples)
Feb 03, 2025
Have you ever come across the term B2B copywriting and wondered what it means? Maybe you’ve heard it mentioned in marketing circles and thought about exploring this niche yourself but felt unsure about its nuances. If that’s the case, then you’re not alone! In this blog post, we’ll discuss everything you need to know about […]
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What Is B2C Copywriting? (With Examples)
What Is B2C Copywriting? (With Examples)
Jan 31, 2025
B2C copywriting is an essential marketing tool for any business that wants to capture and keep the attention of their target audience. It’s a proven way to engage potential customers and inspire them to act. In fact, in one survey, 70% of B2C marketers reported that the importance of content marketing has increased in their organization […]
10 of the Best Copywriting Niches (and How to Choose Yours)
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7 Social Proof Types to Build Trust and Credibility
Jan 20, 2025
There are many different social proof types that copywriters can use to build trust with their target audience. This isn’t just important for brand marketing – it’s essential. When potential customers land on your website, scroll through your social media content, or open your emails, they’re looking for signs that your brand is credible and […]
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Proof Points: 8 Clever Ways to Influence Customer Behavior
Jan 17, 2025
Incorporating proof points into your copy is a tried-and-true way to turn skeptical consumers into confident customers. Consumers are faced with an endless barrage of marketing messages every day, both online and offline. And, unfortunately, many businesses don’t deliver on the promises they make in their marketing campaigns. This means that consumers have had to […]
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Above the Fold: Best Practices for Website Copywriters
Jan 13, 2025
As a website copywriter, you’ll hear the term above the fold a lot, but what does it mean and why is it important? In this guide, we’ll answer these questions and take you through some best practices for making the best use of this section of a webpage. We’ll also look at some examples of […]
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Microcopy: What Is It, and Why Is It Important?
Jan 06, 2025
It’s often the smallest details that make the biggest impact, and that’s why microcopy is so important. Microcopy – small snippets of text found within a website or app – helps guide users through their digital journey. While headlines and body content often grab the spotlight, it’s these brief, subtle cues that can make or […]
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What Is a Wireframe? (And How to Use One as a Copywriter)
Dec 13, 2024
Have you ever wondered, what is a wireframe? Perhaps you have never even heard of the term. We’ll fill you in! Wireframes serve as essential building blocks that guide copywriters and designers toward creating amazing websites, making everyone’s job a lot easier. Whether you’re a seasoned copywriter or just starting your journey, understanding wireframes can […]
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3 Popular Copywriting Formulas You Need in Your Toolkit
Nov 18, 2024
Having a set of tried-and-true copywriting formulas at your disposal can significantly enhance your ability to craft persuasive, engaging writing. This blog post will explore three of the most popular and effective copywriting formulas. Each of them serves a specific purpose and is useful in different circumstances: Keep reading to learn what each formula entails, […]
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10 Psychological Principles That Will Make Your Writing More Persuasive
10 Psychological Principles That Will Make Your Writing More Persuasive
Nov 08, 2024
Understanding psychological principles can help make your copywriting more engaging and persuasive. Whether you’re selling a product or promoting an idea, as a copywriter, you’ll often need to make an impression with just a few words. In this article, we’ll look at 10 key psychological principles that can help you achieve this. Although the terminology […]
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Is Copywriting a Good Career?
Is Copywriting a Good Career?
Nov 06, 2024
Have you ever wondered, “Is copywriting a good career?” Copywriting, at its core, is the art of crafting compelling written content that persuades readers to take a specific action. Copywriters are the wordsmiths behind the messages that drive sales, build brand awareness, and connect businesses with their target audiences. In this post, we’ll examine some […]
